In an era where just about everything is going digital and people are more into reducing their carbon footprints than ever before, online Yellow Pages have increased in popularity. Not only are these a more environmentally friendly way to search for information about products and services in your area, but a recent study by the Local Search Association has proven that many consumers trust Yellow Pages more than any other source. Here are some reasons you should use online Yellow Pages:

  • Most trusted source of information about local businesses for many consumers
  • Online Yellow Pages are geographically sensitive
  • Perfect for people who spend a lot of time on Web-enabled mobile devices

According to the Local Search Association’s Local Media Tracking Survey, which measures usage for both print and online Yellow Pages, online Yellow Pages received 5.6 billion references in 2010.1

Consumers Trust Online Yellow Pages

The Local Search Association has discovered that one of the main reasons to use online Yellow Pages is because 58 percent of consumers use them because of brand recognition and reputation.2 Consumers who trust specific Internet Yellow Pages providers are more likely to use their sites to search for information about local businesses, especially if they have had positive experiences with that provider in the past. Additionally, the study showed that 30 percent of consumers indicated that they choose an Internet Yellow Pages site first because it has a good reputation for providing accurate information.3

Online Yellow Pages Are Geographically Sensitive

Another reason to use online Yellow Pages to find local businesses is that they are geographically sensitive, which means they allow you to find businesses in your zip code or city instead of showing you results for companies outside your area. For example, SuperMedia’s Internet Yellow Pages site,, lets you search for businesses based on area-specific information such as city, state, or zip code.

Online Yellow Pages Go Mobile

If you spend a lot of time on the go, you may rely on a Web-enabled phone or other mobile device to handle everything from checking your email to finding details and contact information for specific types of local companies. Fortunately, you can now find everything you need to know about products and services from businesses in your area by visiting an Internet Yellow Pages provider’s mobile site or downloading its app. According to the Local Search Association, 77.1 million consumers with Internet-enabled mobile devices used these to search for local business information.4 If you want to find information about products and services that local business owners in your area offer, looking in an online Yellow Pages directory is one of the most convenient and accurate ways to do so.

1comScore, Local Search Association, State of Local Search 2011

2YPA/LSA 1998-2011 Usage Statistics; CRM Associates

3comScore, op. cit.


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