Are you reopening your business? 

One of the most effective ways to let customers know is with a business reopening announcement. You can control when the message is sent and who it’s sent to. And, since these folks already subscribe to your mailing list, they’re likely eager to hear from your business.

To help, our team created general and industry-specific reopening templates that you can use to let people know you’re reopening your business. I’ve shared a few of them below, along with tips for customizing them.

Pro Tip: If you’re a Thryv customer, head over to Thryv’s Idea Bank, where you’ll find even more email templates you can personalize for your reopening message. 

cta image

Ditch manual marketing. Try Thryv's Marketing Center.

Learn More

Business Reopening Announcement Sample

Here’s a generic reopening announcement that you can use for any business or industry. As you can see, it could use a little personalization. Add your company’s tone, branding, and other elements to make your message stand out.

Now is also a good time to mention changes like new hours or locations, so customers know what to expect when visiting your store. 

Sample:

Dear [Customer’s Name],

I’m thrilled to announce that [Business Name] is reopening on [Date]! Our team is excited to be back up and running, and even more eager to welcome you back to our store.

I would like to note that our business hours will be changing. Our store will now open at 8 a.m. and close at 6 p.m. We also have a website, which you can visit at: [Link]

I’m truly grateful for your continued support during this closure, and I look forward to working with you again. 

Thanks,

[Your Name]

[Company Name]

Now, let’s look at a few industry-specific reopening announcements.

Industry-Specific Reopening Announcements

Restaurant Reopening Announcement

Here’s an email announcement for restaurants reopening their dining facilities or continuing a curbside pick-up option. It’s brief and concise, which is exactly what customers are looking for in a message like this.

Sample:

Dear [Customer Name],

We’re excited to announce that we are reopening for dine-in service starting on [Date]! We’re thrilled to invite you back to [Company Name] and to show off our new and improved dining areas.

For those who prefer the convenience of curbside pick-up, we will continue to offer our full menu for takeout orders. 

Thank you for your continued support. We look forward to serving you again soon!

Thanks,

[Your Name]

[Company Name]

Auto Repair Reopening Announcement

This reopening email is for an auto repair shop. It announces when the business will reopen and highlights the mechanic’s top-of-the-line service. It’s an effective reminder for loyal customers who might have forgotten what working with you is like. 

Sample:

Dear [Customer Name],

Great news! We’re reopening on [Date]

Whether you need routine maintenance, emergency repairs, or just something to improve your driving experience, our team is back to provide top-notch automotive service and expertise. We understand the importance of keeping your vehicle in excellent condition, and we’re here to give you a clear, trustworthy, and comfortable experience.

Thank you again for your patience and support during our closure. Please feel free to call us at [Phone Number] to schedule an appointment, or stop by so we can take a look at your vehicle.

Looking forward to seeing you again and getting you back on the road safely.

Thanks,

[Your Name]

[Company Name]

Healthcare Reopening Announcement

Here’s a reopening announcement for a healthcare provider. While the tone should be positive, this message should be much more professional because you’re dealing with customers who have sensitive needs.

Sample:

Dear [Patient Name],

We are pleased to announce that [Company Name] will reopen on [Date] and would like to thank you for your understanding and continued support during our temporary closure. 

Our offices will now offer routine check-ups, medical consultations, and additional services like [Description of Services].

Please call us at [Phone Number] to schedule an appointment or if you have any questions.

We’re looking forward to seeing you again and continuing to serve your healthcare needs.

Thank you,

[Your Name]

[Your Title]

[Company Name]

Plumbers Reopening Announcement

This reopening announcement leans into the great customer experience that this plumber provides. Like the mechanic, this message leverages the company’s high-quality service to bring people back to the business.

Sample:

Dear [Customer Name],

I’m pleased to announce that I will be back in operations on [Date]. I can’t thank you enough for your patience during this time, and I appreciate you bearing with me while my team got back up and running.Whether it’s a leaky pipe, a clogged drain, or a water heater that needs repair, we’re back to provide the reliable plumbing services you’ve come to know for years. Your satisfaction is our top priority, and we take pride in delivering the best service on every job we take.

Thank you again for your continued patience and loyalty during our temporary closure. We are excited to get back to work and serve this community once again. 

Please call us at [Phone Number] if you would like to schedule an appointment.

Thanks,

[Your Name]

[Company Name]

Retail Store Reopening Announcement

Retail store owners may use a more upbeat tone to excite people about revisiting their locations. In this case, the message focuses on the great reviews that customers left this company during its temporary closure. 

Pro Tip: Add a link to your Google or Yelp reviews to show customers who might not have seen them.

Sample:

Dear [Customer Name],

We are excited to announce that [Company Name] is reopening on [Date]! We can’t wait to welcome you back and help you find the perfect [Item] for your [Customer Need/Problem].

Your feedback means everything to us, and we are incredibly grateful for the kind reviews and support you have shared (link to customer reviews) during our temporary closure. 

We look forward to seeing you again and assisting with all your shopping needs. 

Best,

[Your Name]

[Company Name]

Salon & Spa Reopening Announcement

This reopening message is for salons and spas. Notice how it links to the company’s booking services so customers can easily book an appointment with you. 

Sample:

Dear [Customer Name],

We have some exciting news! [Company Name] is reopening on [Date], and we can’t wait to welcome you back for a whole new spa experience.

We are also excited to announce the launch of our website. You can now easily schedule your treatments online through the booking page. We’ve even added a completely new team of specialists and services that we are sure you will love.

Thank you again for your patience and support while we were away.

To book your appointment or learn more about our services, please visit our website or call [Phone Number]

We look forward to seeing you soon!

Thanks,

[Your Name]

[Company Name]

Pet Services Reopening Announcement

Here’s a quick and simple reopening message for a pet services business like a groomer or a dog trainer. It’s effective for audiences who might not read a lengthy email and are just looking for a quick update.

Sample:

Dear [Customer Name],

[Company Name] is reopening on [Date]! We can’t wait to welcome you and your furry friend back to our business! 

Thank you for your patience and support during our closure. For more information about our reopening plans, or to schedule an appointment, please visit our website or contact us at [Phone Number]

Looking forward to seeing you again!

Thanks,

[Your Name]

[Company Name]

Before we explain how to customize these templates, let’s review three additional scenarios where you might want to send this announcement. 

Other Reopening Announcements

Below are three events where a reopening announcement may be warranted. Let’s review these scenarios and the email for each.

Office Reopening Email to Employees

If your office has been closed for a while, you might send an email to let employees know they can return to your facilities. Be sure to note if the return is optional or mandatory, as some employees might prefer to work from home.

Sample:

Dear Team,

I’m excited to announce that we are reopening our office on [Date]. While this will be an optional return, we have some important information for employees wishing to return to the office.

The office will be open for the original working hours of 9 a.m. to 5 p.m. Please ensure you are familiar with our updated office policies and guidelines, which can be found here: [Link].

I understand that this transition may raise some questions, so please reach out if you have any questions.

I’m excited to see many of you in person again!

Thanks,

[Your Name]

[Your Title]

[Company Name]

Grand Opening Announcement

If your business has changed its name or is opening its doors for the first time, you should send a “Grand Opening” announcement to promote the occasion. 

Sample:

Dear [Customer Name],

We are excited to announce the grand opening of [Company Name]

Please join us on [Date] from [Time] to [Time] as we open our doors to the [Location] community. Experience our [Products/Services] and enjoy discounts only available during our grand opening event.

Date: [Date]

Time: [Time] to [Time]

Location: [Company Address]

We are grateful for your support and can’t wait to show you what we have in store. Bring your friends and family to celebrate this milestone with us!

Thanks,

[Your Name]

[Company Name]

Reopening Soon Announcement

Maybe you don’t have a reopening date scheduled yet. But you can still hint with a brief message that an announcement is coming soon. This communication keeps your customers engaged and eager to see what’s next.

Sample:

Dear [Customer Name],

We have some exciting news to share – [Company Name] will be reopening soon!

Stay tuned for another announcement, where we will give you our reopening date and provide more information about the exciting changes that we have planned.

In the meantime, you can continue enjoying what we have to offer online at [link].

Thank you again for your continued support and patience. We look forward to seeing you soon!

Thanks,

[Your Name]

[Company Name]

Keep in mind that these messages are just starter templates. You should customize them to be more personable and geared toward your customer base.

Read on to learn some best practices for writing and sending reopening announcements to customers at your business.

Tips for Writing & Sending Reopening Announcements

Here are five steps you can take to make your reopening announcement more effective.

1. Personalize your messages.

One of the best ways to increase clicks on your emails is to personalize them. Use the customer’s name, location, and any other information you have to make the message feel like it was written specifically for that person.

It’s easy to ignore an email that was clearly sent to a big group of people. But, it’s harder to ignore a message that feels like it came from someone you know. 

Here’s where marketing automation can really help out. It’s tedious to write a new email for each of your customers, but email automation can do most of this work for you. Not only can you create email templates and save them for later use, but you can also insert “tokens” that pull in information from your CRM like name, company, address, etc. 

business reopening announcement email automation

For example, the image above has a line of text that’s highlighted in blue that reads, “%{client_first_name}.” When the email is sent, that token is replaced with the name of the person you are sending it to. Rather than you having to type each person’s name for each email, the token looks up the email address in your CRM and pulls the client’s name for you. 

Pro Tip: Watch these personalization tips from Thryv’s small business expert, Jay Schwedelson.

2. Take advantage of ChatGPT.

If you haven’t tried ChatGPT, you should give it a go for writing email subject lines. It’s great at producing simple lines of text and giving you multiple results to choose from. 

Here’s an example. I asked ChatGPT for a subject line for our restaurant reopening announcement. 

business reopening announcement - chatgpt

Here’s what it produced:

  • “We’re Back! Join Us for Our Grand Reopening”
  • “Save the Date: Our Restaurant Is Reopening Its Doors”
  • “Celebrate with Us: Restaurant Grand Reopening Event”
  • “We Missed You! Restaurant Reopening Date Announced”
  • “The Wait Is Over: Restaurant Reopening Details Inside”

You can also check these tips for improving your email subject lines so they’re more likely to catch your customers’ attention.

You can also use ChatGPT to help with ideas for the first draft of your email. Just be sure to reread and edit the text before sending it. 

3. Choose the right time to send your email.

According to Moosend, the best time to send an email is Thursday between 8 a.m. and 9 a.m.

best times to send emails

Source

Day and time are important factors to consider when sending a mass email. As you can see from the chart above, people open more emails on some days than others. They don’t usually open as many emails on the weekends, and there seems to be a slight dip in open rates toward the middle of the week.

While there’s no guarantee that your email will be opened, picking the best time to send it will maximize your chances of someone seeing it.

4. Use a positive tone.

The tone of your message can significantly affect whether someone clicks a link to your website or closes your email and moves on to the next one. Taking a positive tone encourages the reader to learn more about your opening announcement. At the very least, your email should stay top of mind for your customers, so they remember you’re open the next time they think of you. 

5. Be clear and concise.

Your message should be clear and concise — even if you have big changes to announce. This makes the message readable and encourages viewers to click on a link or learn more about your announcement. 

Don’t give everything away in the email alone. Tell them about your big news (reopening date, business hours, etc.), then provide a button or link to your website where they can “learn more” about the announcement. This is called a “call to action” (or a CTA), and it’s a great marketing tool for directing people to your website and social media accounts. 

Reopening for Small Businesses

There are plenty of reasons why a small business can temporarily shut down. But, when you reopen, it’s important to remind your most loyal customers that you’re back to providing the products and services they love. 

Email is a great communication tool because people who subscribe to your mailing list are invested in your company. Leverage their loyalty to drive immediate sales, and use the templates above to send an effective reopening message.

Email and Text Templates to Ask for Missing Payments

Email and Text Templates to Ask for Missing Payments

Tips and tricks to help you get paid on time.