Today’s tech-savvy consumers want to connect with your business, rather than just read about it online. You still have to provide good customer service and a great shopping experience, but you need to engage them and connect with them, so they know you care about your customers and the business they bring you. That’s why you need to learn how to create two-way conversations to connect with your social media followers.
Start a Conversation
Your customers have opinions, and so do you. These are some ideas to help you begin a conversation with your customers on social networking sites like Twitter and Facebook. You can use them to start conversations and make connections that can bring you new business.
Post a question, poll, or survey on your site that asks your customers what challenge or concern they faced with your business, and then report the results. You can find out if there are problems you need to address, and then address those problems and make positive changes. You can use the results to continue conversations, too.
Ask a question about your business on your site. It could be news on your industry, marketing trends, or industry studies. You can link back to your website for more information, and you can follow the conversation to see where it goes, adding input when your customers respond.
Use the conversations you get started on your website, to interact with other customers that use your site. Use the best conversations that generated the most interest, and urge more customers to follow you on Facebook or Twitter.
There are some things to remember about using social media to generation conversations. You need to be on top of the conversation and monitor it. You need to participate to generate interest, and once something gets started, make sure you maintain interest by participating and commenting.
It will take some time for you to find out what works with your customers and what doesn’t. You’ll have to experiment to find out what they’re interested in, and what doesn’t interest them at all. Once you find the right mix, you’ll find that you’re developing successful two-way conversations with your customers.