As you probably know, social media sites like Facebook and Twitter have become extremely popular recently. In fact, in the U.S. alone, more than 140 million unique visitors flock to Facebook alone each month, which can prove quite useful to business owners. However, getting the best bang for your buck when it comes to social media requires you to follow a few guidelines.
Choose Your Target Audience
As is the rule with any other type of advertising, likely the most important thing to consider is your target audience, since this is what ultimately determines the scope of your ads. One aspect about social networking sites that can prove especially helpful for choosing your audience is the fact that people often disclose personal information in their profiles, so you can target consumers based on their specific information, such as age, gender, location, college, relationship status, and personal interests.
Make Your Ads Stand out
Let’s face it: the average person only spends a few seconds browsing an ad before he or she decides to move on to the next piece of interesting information. That is why it is so important to catch your target customers’ attention in those first few seconds, which means making ads that pop. A good rule to follow is to keep your ad copy 135 or fewer characters and only use a small image. With your limited text, it is essential to be as edgy as possible. One ad that performed well last year was for a hair salon and simply stated, “Springtime is here. Time to get waxed.” It can also help to have a Facebook fan page for users to visit when they click on your ad, since getting consumers to “like” your fan page is the perfect opportunity to promote your business to people who are already interested in you.
Establish the Right Voice
It is important to remember that reaching users on both Twitter and Facebook requires the right voice for your ads, tweets, and fan pages, so it is a good idea to keep your message direct, genuine, and personable. When users respond to your tweets and posts, it is essential that you follow up with their comments and feedback in real time so your followers know you care about what they have to say.
When it comes to using social media as an effective means of advertising, keep in mind that the results you want will likely take time, and updating your ads, tweets, and fan page posts regularly is essential for keeping your target audience engaged.