Articles On ppc

Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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Find Your Missed AdWords Opportunities

SEM & PPC

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

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eBay vs. PPC: A Cautionary Tale

SEM & PPC

eBay vs. PPC: A Cautionary Tale

Earlier this year, Ray Fisman wrote an article for the Harvard Business Review Blog about how eBay had made...

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Top 10 Ways to Fail with Google AdWords [Infographic]

SEM & PPC

Top 10 Ways to Fail with Google AdWords [Infographic]

The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...

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Want More Leads? Build a Better Landing Page

SEM & PPC

Want More Leads? Build a Better Landing Page

If your online advertising is bringing you more business than you can handle, you may not need to read...

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Dynamic Keyword Insertion: Friend and Foe

SEM & PPC

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

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Day Parting: How to Schedule Your SEM Ads

Advertising

Day Parting: How to Schedule Your SEM Ads

Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...

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Should I Run Pay Per Click Ads?

Local Marketing

Should I Run Pay Per Click Ads?

Yes! Well, sometimes. This is a common question among small business owners when it comes to advertising online. There...

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What is a Landing Page and Does My Website Need It?

Advertising

What is a Landing Page and Does My Website Need It?

What is a landing page? If you have any kind of advertising that directs people to your small business...

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Landing Page Reviews for Maximum Conversions

SEM & PPC

Landing Page Reviews for Maximum Conversions

When putting together an online advertising strategy, it’s not uncommon for businesses to forget about ongoing maintenance. One of...

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AdWords Auction Insights: See How You Stack Up

SEM & PPC

AdWords Auction Insights: See How You Stack Up

If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...

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How to Use adCenter's Broad Match Modifier

SEM & PPC

How to Use adCenter's Broad Match Modifier

A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...

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