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Articles On pay per click

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Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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The Differences between AdWords Match Types: The Tough SEM Decisions

The Differences between AdWords Match Types: The Tough SEM Decisions

If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....

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Should I Run Pay Per Click Ads?

Should I Run Pay Per Click Ads?

Yes! Well, sometimes. This is a common question among small business owners when it comes to advertising online. There...

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