Shop SmallBetween the hustle and bustle of Black Friday, and the computer-crashing prospects of Cyber Monday, is an oasis from the post-Thanksgiving maddening dash to collect your cash. Small Business Saturday is an opportunity for you to “Shop Small”, to patronize those local businesses in your community that are the core of a strong local economy.

Why shop small businesses?
When you shop at local small businesses, your purchases can have greater impact than they do in large, franchised operations. You can be sure that almost all of the monies spent with these small vendors is returned into the local economy. As independent operators, the income they generate is redistributed locally, providing income for other vendors, contributing to the funding for schools, the arts, and civic improvement. In addition, small businesses are one of the most important employers in any local economy.

But shopping with a local merchant does more: these small, yet vital, businesses help define the neighborhoods and areas they serve.

When you shop at small businesses:

  • You help build community
    In addition to investing in the local economy, small businesses provide much needed employment; not only for the companies from whom they purchase their goods, but in many instances they are the source of a first job for young people – especially during the busy holiday season. A small business is often a place to meet those you know, and catch up on what is happening in their lives on a casual basis.
  • You receive better customer service
    When you shop small local businesses, you are more than a dollar sign. You are vital to the health and success of their enterprise. The small business owner is very grateful for your patronage and strives to deliver a superior shopping experience, not only in product selection and price, but in attention to detail and your needs. In the shops of small business owners, you are treated as you should be treated – the most important part of the business. Smiles are sincere, assistance is easy to come by, and a genuine bond develops as the relationship grows. Think how refreshing it is to enter a place of business and to be known on sight, and to be treated with care and attentiveness.
  • You increase your options
    Small businesses often carry many unique or hard-to-find items that make gift giving such a personal, and personally satisfying, endeavor, and will work to stock what you prefer to purchase.

Long before the shopping mall, the big box or warehouse superstore, small businesses formed the foundation of our retail world and economic well-being, and helped shape and create the pride we take in where we live. On November 24th, the Saturday after Thanksgiving, visit your local small businesses, and invest in something greater than a fiscal festival. Shop small and live large.

Small Business Saturday® is a registered trademark and Shop SmallSM is a service mark of American Express, which founded Small Business Saturday in 2010 to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day.

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