Local Marketing

How To Sell Experience To Your Customers

By | 07.05.11

How To Sell Experience To Your Customers

How To Sell Experience To Your CustomersA good businessperson knows that it’s not all about selling just a product to a customer, it’s about the entire experience that keeps them coming back for more. You have to create experiences that your customers will feel good about, whether it’s a memorable dinner that’s served by a server that really takes an interest in your diners, or a lawnmower shop that doesn’t nickel-and-dime customers for add-on services. Here are some tips on how to create a great experience for your customers that will help make them lifetime customers.

Take a look at items that are add-ons. If they cost less than a dollar, toss them in for free, and make sure your customers know about it. It won’t cost you a lot, and your customers will remember you for it.

Add in free drinks for your customers. Offer coffee, tea, and soft drinks so your customers are comfortable while they shop. It will keep them in the store longer, and you’ll stand out from your competitors who don’t offer such amenities.

Make sure you address customer concerns, and make them right. Turn around an unhappy customer to a happy customer, and you’ll usually make a customer for life, and they’ll usually tell their friends about their experience, too.

Recognize when you’ve made a mistake in policy, and rectify it. Not every policy you start will work and bring positive results. If you notice that some of your results aren’t working the way you want, make sure you drop the policy and tell your customers why you’re taking it away.

Develop policies for your customers that take their needs into account, and that “big box” stores won’t touch. For example, offer lifetime service, or 90-day returns, or trade-ins when they update their products. You’ll develop lifetime customers, and make their shopping experiences much more favorable, and that’s what you’re trying to establish with your business. You want to make it a pleasure to stop in and shop at your business to keep your customers coming back for more.

You want to create a relationship with every client, no matter how big or small your business is. Just think about how you like to be treated when you do business with a company. Don’t you like them to remember your name, and what you like, and what you need? Don’t you think your customers want the same treatment when they deal with you? Creating an experience for your customers ensures your business is memorable, but it also ensures that your customers will trust your business, and that will build a lifelong relationship with your customers that will forge a bond that’s difficult to break.

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