Reviewing Your Small Business WebsiteIn a world that increasingly relies on technology to provide immediate answers to questions and purchasing needs, your business website should work as hard during your off hours as you do during regular business hours. While your website might have been everything you needed it to be when you first launched it, your needs and the industry could be different now. To ensure you’re getting the most from your Internet presence, plan on reviewing your small business website at least once a year.

Does your business website introduce you?

As you already know, people prefer to do business with other people, not multinational conglomerates that treat them like dollar signs. Even though you know your company isn’t one of the giant corporations out of touch with customers, do they know that? Chances are good that first-time visitors to your business website won’t know it unless you tell them.

For this reason, it’s worth starting your annual website review with your company profile page. Yes, you absolutely want to use the space to talk about what you do and why you’re the best, but that’s not the extent of it. You can give your page a more personal aspect by showing staff photos and talking about the people who make the company a joy to work with during transactions.

Does your business website show your abilities?

The second question to ask when you’re reviewing your small business website is not about whether you’re including action photos or not. This is more about the overall impression your site gives to first-time visitors. For example, you would expect a graphic designer’s website to look amazing, just as you would expect a professional writer’s website to feature well-written content. These are obvious, but what does it mean for everyone else?

For most businesses, the easiest way to show your company’s abilities is to provide a list of:

  • Accolades
  • Products
  • Services
  • Testimonials.

If your company has a tangible product, feature pictures on your business website. Although you can always describe your product and its features, a high quality picture of the product will sell itself without words.

Does your business website ask for the business?

It doesn’t matter how well conceived the rest of your business website is if it doesn’t ask for the business from your potential clients and site visitors. While you may not have the capability for customers to order and pay for your goods online, every business can still have a contact form. This allows you to ask potential clients to take action by requesting more information, scheduling an appointment or subscribing to your newsletter.

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