Since more consumers are looking for ways to reduce their carbon footprint and impact on the environment, so too is SuperMedia. As part of this initiative, SuperMedia is collaborating with the Local Search Association, previously the Yellow Pages Association, to make Yellow Pages production much more eco-friendly. Following are some ways that SuperMedia is helping consumers go green with Yellow Pages:
Recycled Paper for Directories
One of the most significant ways that SuperMedia is helping consumers go green with Yellow Pages is by printing its directories on paper that contains as much as 40 percent of post-consumer recycled fiber.1 SuperMedia also uses wood chips and pulp, both of which are waste products of the lumber industry, for the rest of its paper content. This prevents paper manufacturers from cutting down new trees to provide paper for SuperPages directories.
Another way that SuperMedia is helping consumers go green with Yellow Pages is by reducing the amount of paper it uses in SuperPages directories. Following are several ways the company is using less paper:
- Offering large businesses the option of digital directories
- Providing consumers with an online version of white pages
- Adjusting the size of page margins in directories to use space more efficiently
- Reducing the thickness of the paper in each directory
One final way that SuperMedia is taking the initiative to help consumers go green with Yellow Pages is by showing them how to recycle SuperPages directories properly. This involves the following:
- Using biodegradable, soy-based inks when printing directories
- Informing consumers about the many uses for recycled directories, such as eco-friendly cellulose insulation, pet bedding, compost, and packing materials
- Giving directory distribution bags to wood fiber manufacturers to use for decking and fencing
- Including a recycling guide on each directory providing information about directory recycling
As more consumers take steps to live more environmentally sound lifestyles, SuperMedia is also stepping up to the plate to help consumers go green with Yellow Pages. This not only involves using recycled paper for SuperPages directories, but also reducing the amount of paper the company uses and providing consumers with information about how to recycle directories.