Along with your company website, social media sites like Facebook are excellent ways to create an Internet presence and keep your name in front of your existing client base. As with all social media, the goal is to provide value to your current and potential customers rather than only running advertising campaigns. Let’s look at some easy ways to accomplish this goal:
Create a sense of community on your Facebook page
The easiest way to build trust on social media outlets like Facebook is to talk to your clients, not at them. If you’re discussing a hot button industry issue, make sure to ask for their opinion in addition to giving your own. Make it a point to respond to client comments to show you value their input.
By encouraging two-way communication between your business and your Facebook connections, even your advertising campaigns will read more like vital community discussions and less like a sales pitch.
Embrace the power of linking smart instead of link spam
If you maintain a blog on your business website, you would be missing a huge web traffic opportunity by not posting your links to your Facebook community page. Even though your connections understand advertising is the purpose of a business’s online presence, social media users often mistrust people who fill their walls with blatant self-promotion. The key to combating this is to mix in links to sources that will benefit your customers in addition to your own links. For instance, a solar screen installation company might post links to stories involving local weather forecasts, energy-saving improvements to the home or news stories about the effectiveness of solar screens.
Since chances are excellent you’re already reading relevant Internet articles pertaining to your industry, it will only take a few extra minutes out of your day to post the link to Facebook and write a comment about why your clients might also benefit from reading it.
Find the posting balance for your customer base
A drawback to using Facebook is that individuals can assume their friend network wants constant updates from them about what they’re thinking or doing at any given moment. While this could be correct of a best friend five states away, most people don’t want to hear from business contacts this often. Unless there is breaking industry news or an expiring sales promotion, it’s unnecessary to post Facebook status updates more than once a day. In fact, a weekly status update is usually sufficient to keep you at the front of your customers’ minds.
As long as you remember to respond to questions and comments on your Facebook page every few days, your clients will begin to think of your business as a trusted resource.