Local Marketing

Marketing on a Budget

By | 09.06.11

Marketing on a Budget

Marketing can become very expensive, especially if you’re a new business trying to get recognition in your community. Instead of spending a considerable amount of money on an advertising campaign, you can create a low-cost ad campaign by using creative, attention-getting tricks and devices to get your message to the people. Here are some ideas to get you started.

Try using giveaways to get people interested in your products. If you have a pet shop, give away coupons for a free grooming, or a free collar to get people into your shop, or offer them something free after they make so many purchases in your shop.

Create news about your business. Have you hired a new employee, or are you selling a unique product line? Let the local news media know. Have you received an award, or national recognition? Toot your own horn. Also, hosting special events is a good way to get recognition. For example, host a local authors’ book signing event, or a local artists’ event, and gain publicity that way.

Offer a contest to get people excited about a product. People love to enter contests and win something for free, so offer something desirable for a prize, and promote the contest through press releases and on social media sites like Facebook and Twitter.

Another great way to gain positive exposure is to offer a product or service to a local charity for a raffle prize or for a fund raising event. This shows you’re involved in your community, and you’ll get a lot of exposure from the people who buy tickets and attend these events. Along with that, volunteering for community service at local charities is also a great way to give back to the community while you gain exposure for your business, too.

Offer coupons for your business. You can give them out on store counters, in door-to-door mail packets, at the library, or just about any place where there are people. People love to save money with coupons, and you’ll have the coupons themselves so you can track how successful your marketing efforts are.

Celebrate major holidays with special sales, which can drive in customer traffic and

drive up your sales, as well. However, celebrate some offbeat holidays, like National Yo-Yo Day, or National Ice Cream Day. Give away free items, offer special promotions, or have in-store celebrities and contests to promote these offbeat holidays.

These are just some of the ways you can create low-cost advertising for your business that will add to your store sales and bottom line.

(Visited 39 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Local Marketing

Why Authenticity in Marketing Wins Every Time

Local Marketing

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When...

Read More

Small Business Support that Doesn’t Cost a Thing

Local Marketing

Small Business Support that Doesn’t Cost a Thing

If you’re a small business owner or know someone who is, you’re aware of the time and effort needed...

Read More

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

COVID-19

Let the New Normal Inspire You: Reimagine Your Business or Try a Startup

This year has provided us one crazy event after another. Our lives have shifted radically from how we work...

Read More