A recent survey shows that the use of the iPad has jumped considerably in the past year, with much of that growth apparently supported by small business owners, according to a nationwide survey conducted by “The Business Journals.”
The study, reported by the “Huffington Post,” indicates iPads have made a major move in the tablet market from 2010 to 2011. The iPad, unveiled in 2010, had more than one-third of the market in 2011, a leap from a 9 percent share one year earlier. About 3 out of 4 small business owners in the survey replied they are either “very or somewhat familiar” with the iPad.
More than 1,400 owners of companies with between 5 and 499 employees were surveyed. As a group, the respondents were overwhelmingly college-educated, had nearly three decades in business and more than $9 million in annual sales.
“Our research has shown that for small business owners, productivity and efficiency, which used to be the central benefits of technology, are now declining in importance compared to accessibility, according to Godfrey Phillips of The Business Journals.”Now it’s crucial that business owners have access to their business information and data anytime and anywhere.”
The survey also points out that the trend of more and more technology in small businesses started with items such as the smartphone and cloud computing.