Avatar blanksIt’s surprising how many people neglect to provide a picture when putting together an online presence for their businesses, either tossing in a photo as an afterthought or overlooking it altogether. With a little effort, you can choose a picture that will set your listing apart from the competition and build trust with your potential customers. The right business profile photo can be worth a heck of a lot more than a thousand words.


If your business has a logo, then using it as the picture for your business profile probably seems like a no-brainer. However, while larger companies may be able to capitalize on the preexisting trust and goodwill that comes from a well-known logo, most small businesses don’t have that luxury. A distinctive and eye-catching logo will make your listing more visible, but it probably won’t help you connect with your customers.


People don’t want to connect with anonymous business entities. They want to connect with other people. Including a picture of yourself is a great way to personalize your listing and give your business a human face. The photo should be recognizable, even when reduced down to the thumbnail size that accompanies most online business listings, so your best bet is to keep it simple. Choosing a business profile portrait is like hunting zombies: when in doubt, go for a nice head shot.

Other Photos

Another option is to use your profile picture to tell customers a little something about your business. You can display a photo of your storefront or interior, or a shot of your staff hard at work. Or you may choose to highlight images of a product or service that you offer. Again, you want to keep it simple enough that customers will be able to see the image even after it’s reduced to thumbnail size.

Business Profile Picture Tips

  • Keep it professional. A good profile photo should present your business in a professional light, so avoid anything too risqué or whimsical. Sure, your friends may love that picture of your cat wearing sunglasses, but surprisingly few people use that as criteria when selecting a business online.
  • Keep it current. Whether you’re using a photo of yourself or your business, make sure it’s up to date. If you’re still sporting a Flock of Seagulls haircut in your picture, then it’s probably time to take a new one. If you’re still sporting a Flock of Seagulls haircut in real life, that’s a whole other issue…
  • Keep it simple. It’s been said before, but it certainly bears mentioning again. Many business listing sites display your profile picture at thumbnail size, so you want an image that’s going to still be recognizable.
  • Keep it consistent. For a small business, consistency is a great way to establish your branding. Try to use the same picture in all of your business listings. Eventually, your customers will come to recognize the picture and associate it with your business.
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