Your Facebook fans have already indicated a certain level of passion for your brand. Rewarding them for their loyalty is a great way to show your appreciation, but you need to make sure you reward them with something they want. Here are some great, affordable ways to reward your Facebook fans for their ongoing support of your business.
Discounts and coupons
In today’s economy, who doesn’t appreciate money-saving offers? Large hotel and restaurant chains routinely offer discounts and coupons. Now there are a number of Facebook apps to make the process easy for virtually any size and type of business.
You can offer discounts on selected services and products. You can also offer discounts and coupons to all your fans or, to keep your costs down, you might only wand to offer them a select few. In that case you might consider running a Facebook contest to determine the recipient. Just remember to make the contest fun and fairly simple to win.
Contribute to causes
More and more businesses are helping their fans by contributing to their favorite cause or to a cause that is embraced by your entire community. If your business serves a particular city or region, contributing a small amount to the local food bank, animal shelter or school district in return for a “Like” can go a long way toward helping your local community while broadening your company’s social graph.
Let them know you’re listening
Social networking is about two-way communication. Many businesses, however, still tend to do more talking than listening to their customers in the social media arena. Simply letting your fans know that you care about their concerns and opinions can be a reward in its own right.
You can also take it up a notch by showcasing your best, most engaged fans or those who you’re your business the most referrals.
You can also show that you value your fan’s opinions by simply asking for suggestions on how to improve your services or products. Rewarding the fan who submits the best idea is a way to show your appreciation, and the feedback you receive can be as effective as thousands of dollars worth of market research. Random Kudos
If all this sounds a little intimidating or time consuming, simply picking a random fan to receive a reward each week or month can achieve similar results.
Whichever tactic you choose, remember that your fans are one of you most valuable assets. Recognizing and showing your appreciation for their loyalty will help ensure that they remain in your corner.