Local Marketing

Foursquare Adds Local Business Ratings

By | 11.06.12

Foursquare Adds Local Business Ratings

The world’s foremost check-in app, Foursquare, continues to innovate in the local search arena. At the core of this innovation is their “Explore” local discovery engine which is jam-packed full of secret sauce.

In their most recent improvement, Foursquare has added ratings to locations that show up in the Explore function of the iOS app.

These rating are based on a 1-10 scoring system and are not based on users manually adding star ratings themselves–like most online ratings sites. Instead, the scoring for this rating system is based on an array of  Foursquare user interactions with those local venues.

“We look at signals like tips, likes, dislikes, popularity, loyalty, local expertise, and nearly 3 billion check-ins from over 25 million people worldwide. And, with every check-in and Explore search, our scores will get smarter and better.”

While this update sounds interesting in theory, it will be interesting to see how this twist on local ratings stands the test of time.

What are your predictions? Comment below.

(Visited 71 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Local Marketing

Top 3 Most Asked Questions New Small Business Owners Have — Answered

Local Marketing

Top 3 Most Asked Questions New Small Business Owners Have — Answered

Life as a new business owner is full of unknowns. It can leave the entire process of launching a...

Read More

Why Authenticity in Marketing Wins Every Time

Local Marketing

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When...

Read More

Want to Run a Promotion? Get on the Right Channels

Local Marketing

Want to Run a Promotion? Get on the Right Channels

We’ve all been there: Stuck trying to figure out what kind of promotion to run to showcase your new...

Read More