When reading the news online, what is it that grabs your attention and makes you read more?

A good story.

As a business owner or entrepreneur, have you ever taken a step back and really defined why you are in the business you are in?  What is your story?

Dafna Michaelson, a social media expert and one of the Dex Digital event presenters talks about the importance of a good story in her article Creating compelling content for your small business. Dafna recalls how one woman’s story of what motivated her to succeed in business helped demonstrated just how important communicating a good story can engage interest in your business.

How has sharing your story for being in business helped you gain more customers? Let us know, we’d love to hear from you.