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When to Create a New Hashtag — and When Not To

When to Create a New Hashtag — and When Not To

By | 09.29.14
When to Create a New Hashtag — and When Not To

Hashtags might have started out as a categorizing technique just for Twitter, but they have morphed into a trend detector, branding initiative, punchline and more on nearly all kinds of social platforms. Who knew hashtags would go so far? But as far as they’ve come, they can still be wily. That’s why I was so pleased when I spotted this hashtag guide, on the Twitter blog. It breaks down when you should and shouldn’t create a new hashtag.

when to start a hashtag

Now that this graphic has helped you determine whether or not to start a hashtag or use one already cycling through the Internet, here are a few additional hashtag tips from me.

  • Check on what hashtags are trending on Twitter and Facebook. These may be related to your business (very loosely related counts!), and are good topics to post on that day.
  • Make sure you understand a hashtag’s association before using it. Companies have found themselves in hot water when they piggybacked on a hashtag whose origin they didn’t know, like DiGiorno Pizza did with the #WhyIStayed hashtag.
  • Hashtags are a good way to build relationships on Twitter. Certain groups of people tend to rally around certain topics. Use hashtags to connect with those groups on Twitter.
  • Don’t be afraid to take hashtags off of Twitter. Instagram and Google+ are even more hashtag-friendly because they don’t have the same space limitations, and people tend to use hashtags more freely in those spaces.
  • Hashtags don’t always have to connect to something. Get creative and use them playfully as a joke at the end of your tweet.
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