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Consumers Trust Yellow Pages More than Social Networks

By | 07.18.11

Consumers Trust Yellow Pages More than Social Networks

As technology has evolved and the Internet has become a popular source of obtaining information, many business owners have feared the decreased usage of the Yellow Pages. However, the Local Search Association, formerly the Yellow Pages Association, has recently discovered that 65 percent of consumers have used the Yellow Pages to look up local businesses in the last month, compared to the 58 percent of consumers who used search engines.1 Here are some of the benefits that the print and online Yellow Pages offer over other sources:

Permission-based Marketing

One of the main benefits of using Yellow Pages over other sources is the permission-based marketing that Yellow Pages provide you. Unlike most other types of media that simply rely on repetition and recognition, Yellow Pages allow you to search for specific businesses and information while helping you make an informed decision simultaneously.

Targeted Solutions

Another major benefit of looking for local businesses in the Yellow Pages is that you can find pertinent information about specific types of services and products without the hassle of weeding through information you do not need. You can also find the Yellow Pages both in print or online, which makes it easy to find what you are looking for in multiple formats.

Perfect for Movers

Yellow Pages are a perfect solution if you have recently moved to a new area, especially if you are unfamiliar with the locations of local retailers. Additionally, you may want to purchase new household appliances and products or set up services such as Internet and TV. Fortunately, the Yellow Pages are readily available and can help connect you with local businesses that can offer you everything you need to establish yourself in your new home.

When it comes to finding specific services and products, there are many benefits of using the Yellow Pages over other sources. Not only can you find exactly what you need when you need it, but you can do so with little to no hassle. While some people fear that no one uses the Yellow Pages anymore, research from the Local Search Association has actually proven that print and Internet Yellow Pages are the source that 84 percent of consumers rely on and trust the most.2

1Local Media Tracking Study; Burke and comScore 2009

2Ibid.

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