In a new poll by Gallup, presented by Marketing Charts, American consumers rated industries and sectors and, judging by these results that subtract the negative views from the positive views, they really like food, computers, food, food–and accounting? The real (pleasant) surprise is that consumers think so favorably about so many industries.
The restaurant and computer industries have run neck and neck in this survey since 2001. The big gainer this year: Airlines, a finding seconded by a J. D. Power survey that found satisfaction among air travelers at a 10-year high. J. D. Power attributed that to lower fares, better on-time service and less luggage loss.
Healthcare hit a five-year low in ratings and pharmaceuticals hit its lowest level in the history of the poll. Yet a study in the Journal of the American Medical Association last year reported that 60% of Americans now take a prescription drug, the highest level ever.