Keeping all your team members in the loop on changes with the company is a managerial task that can make or break your team’s morale. When employees either don’t know or don’t understand the corporate vision, they can feel disconnected. On the other hand, providing too much information on company matters can cause confusion over all the details. When communicating business goals to staff, it’s critical to strike a balance between too much information and not enough.
Determining what business goals to communicate
Before you attempt to disseminate corporate goals to your team members, it’s important to filter the information you plan to share. Ask yourself:
- Are elements of this strategy or goal confidential or restricted to senior management only?
- Is this information relevant to the employee’s job function?
- Will knowing the overall company goals enhance the employee’s ability to fulfill job duties?
An example of the last two points would be when you’re asking your sales associates to modify their sales approach to provide better survey responses from buyers. Because a salesperson’s approach can become second-nature to them, understanding why they must make the change can help them consciously modify their approach. Conversely, it would be irrelevant to provide the new survey information to an employee who has no contact with customers.
Presenting business goals to staff
Your delivery of new or updated business goals to your employees can set the tone for how they feel about the changes. While you can discuss minor changes to corporate objectives in an informal manner with each employee, it’s better to hold a company meeting to update affected employees about big changes to business goals or corporate strategy. As you prepare to address the changes, remember to:
- Discuss how the goal changes will benefit the company and the employees
- Filter out any confidential or irrelevant details
- Focus on the positive aspects of the change
- Give examples of how the changes may impact staff or customers
If business goals will impact bonuses or commissions, it’s fine to share that in a group setting, but individual details need to be communicated privately.
Whenever there is no monetary impact on your staff from the business goals, communicate why achieving these goals will be good for the company. If achieving company goals is a part of your employees’ annual reviews, be clear on that point. This will help to avoid confusion when it’s time to give the reviews.
In general, as long as you communicate the business goals to your staff that pertain to their role in the company, you can help them better understand why their jobs are important. This can lead to increased productivity, employee retention and customer satisfaction.