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Should You Send Holiday Gifts To Key Clients?

Should You Send Holiday Gifts To Key Clients?

Should You Send Holiday Gifts To Key Clients?

Should You Send Holiday Gifts To Key ClientsEach November, our thoughts naturally turn to the end of year holidays as advertisements and store displays merrily remind us how many shopping days remain. Of course, as a business owner, you have more than your personal holiday shopping to do. It’s also time to decide if you should send client holiday gifts.

Benefits of client holiday gifts

Whether you’re running a start-up or a well-established business, there’s always a benefit to keeping your company’s name at the front of your client’s mind. While you may strike out during your sales calls, a coffee mug on their desk with your logo can remind them you exist when they are finally ready to place an order. The same holds true for any durable good you send as a client holiday gift.

Sometimes, the benefits of sending holiday gifts to key clients are psychological. Imagine you decide to send cookies or plants to your top clients. Eventually, they’ll finish the cookies or the plant will die, but the memory that you thought enough of them to send a gift with a nice note can live on their memories. If you’ve already been doing business with a client for a number of years, getting them something they’ll appreciate may create more of an impact than going for an attention-grabbing gift.

Disadvantages of client holiday gifts

Cost is the primary disadvantage of sending client holiday gifts. While the price of the gifts themselves can add up, you must also factor in delivery fees or shipping charges. Even if you plan to deliver the gift in person, you’re still taking your time away from other aspects of the business.

Unfortunately, holiday gifts tend to bring a diversity issue along with them. Not everyone celebrates Christmas. Not everyone even celebrates any holiday during the month of December. While it’s unlikely you’ll lose any business because you sent a present, you may want to avoid specifying a particular holiday unless you know for a fact they celebrate it.

If your client celebrates a more obscure holiday, you may even gain extra points for remembering.

Inexpensive client holiday gifts

Finding the right client holiday gifts doesn’t have to be a costly ordeal. If your company will be doing mass gifting, you may wish to consider:

  • Calendars
  • Coffee mugs
  • Ornaments
  • Paper weights.

With all these gifts, it’s possible to order them in bulk and personalize them with your company’s contact information and logo.

When looking for a client holiday gift for someone who’s been with you for quite a while, it may be more appropriate to send:

  • Baked goods
  • Crystal
  • Sporting tickets
  • Wine.

Perhaps the two most important things to keep in mind when selecting client holiday gifts is what they can use and whether the gift’s cost is in line with the client’s relationship value. Remember these two elements and your client holiday gifts are sure to be a success.


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