Articles On SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Dynamic Keyword Insertion: Friend and Foe

SEM & PPC

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

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Day Parting: How to Schedule Your SEM Ads

Advertising

Day Parting: How to Schedule Your SEM Ads

Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...

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How to Make Your Phone Ring with SEM

SEM & PPC

How to Make Your Phone Ring with SEM

SEM conversions quite often come in the form of a phone call to a local business. To make sure...

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5 Things to Do Before You Activate Your PPC Ads

Local Marketing

5 Things to Do Before You Activate Your PPC Ads

You’ve carefully crafted your campaigns, you’ve agonized over your ad copy and you’ve selected the perfect keywords. You’re ready...

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Landing Page Reviews for Maximum Conversions

SEM & PPC

Landing Page Reviews for Maximum Conversions

When putting together an online advertising strategy, it’s not uncommon for businesses to forget about ongoing maintenance. One of...

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AdWords Auction Insights: See How You Stack Up

SEM & PPC

AdWords Auction Insights: See How You Stack Up

If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...

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How to Use adCenter's Broad Match Modifier

SEM & PPC

How to Use adCenter's Broad Match Modifier

A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...

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How to Spend Your Internet Marketing Dollars Wisely

SEM & PPC

How to Spend Your Internet Marketing Dollars Wisely

When you run a small business, it may feel impossible to stay on top of your Internet marketing efforts....

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Online Reputation Management Tips For Small Business

SEM & PPC

Online Reputation Management Tips For Small Business

In today’s competitive environment, online reputation management is essential to every business and yet it remains one of the...

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How To Use Local Search To Drive Traffic

SEM & PPC

How To Use Local Search To Drive Traffic

With Google, Bing and Yahoo placing increasing importance on local search, small businesses now have more opportunities than ever...

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How To Improve Sales With Strong Calls To Action

SEM & PPC

How To Improve Sales With Strong Calls To Action

Any good salesperson will tell you that leaving it up to the prospect to make up his or her...

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Improve The ROI Of Your PPC Campaigns

SEM & PPC

Improve The ROI Of Your PPC Campaigns

Pay-per-click advertising offers a number of advantages over other online advertising methods. Unlike search engine optimization and social media...

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How To Optimize Your Business Website For Local Search

SEM & PPC

How To Optimize Your Business Website For Local Search

Last year, Google announced that 20 percent of searches done on the site were “related to location” and began...

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Engaging Customers On Your Website

SEM & PPC

Engaging Customers On Your Website

Perhaps the most important marketing tool a company has is its website. No matter how professional the design or...

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3 Tips To Increase Website Sales

SEM & PPC

3 Tips To Increase Website Sales

Your website might be the most under-utilized member of your sales team. With the end of the year marching...

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Using Search Marketing Effectively

SEM & PPC

Using Search Marketing Effectively

Search marketing, or search engine marketing (SEM) is one of the hottest marketing strategies today if you have an...

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