Articles On SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Why You Need Negative Keywords

SEM & PPC

Why You Need Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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How To Track Your Twitter Ad Conversions

SEM & PPC

How To Track Your Twitter Ad Conversions

A key component to any successful advertising campaign is conversion tracking. Without that integral piece, you’ll be running ads...

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Are Your Ads Viewable?

SEM & PPC

Are Your Ads Viewable?

Last Thursday, Google announced that they’re offering another new feature for display advertisers. In addition to the recent “Display...

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Click-To-Call Conversions in AdWords

SEM & PPC

Click-To-Call Conversions in AdWords

For the past several years, Google has been working to create a more robust click-to-call solution for mobile advertisers....

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A Better Selection for Google Display Ads?

SEM & PPC

A Better Selection for Google Display Ads?

A few weeks ago Google unveiled yet another AdWords change for advertisers to consider. Until November 4, advertisers had...

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Ad Rank Changes: Extensions for Success

SEM & PPC

Ad Rank Changes: Extensions for Success

While our friends in the SEO community are dealing with the ramifications of Hummingbird, Google decided to make the...

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Where am I? A Guide to Google Results

Local Marketing

Where am I? A Guide to Google Results

We all know Google’s search results pages are ever changing. Google continues to move towards including more local listings...

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eBay vs. PPC: A Cautionary Tale

SEM & PPC

eBay vs. PPC: A Cautionary Tale

Earlier this year, Ray Fisman wrote an article for the Harvard Business Review Blog about how eBay had made...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

SEM & PPC

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Images for AdWords: Expanding Beyond Products

SEM & PPC

Images for AdWords: Expanding Beyond Products

Google has been doing a lot of experimentation with search ads, and they recently made what could be a...

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Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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The Changing Landscape of Facebook Ads

SEM & PPC

The Changing Landscape of Facebook Ads

The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers...

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Top 10 Ways to Fail with Google AdWords [Infographic]

SEM & PPC

Top 10 Ways to Fail with Google AdWords [Infographic]

The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content...

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Want More Leads? Build a Better Landing Page

SEM & PPC

Want More Leads? Build a Better Landing Page

If your online advertising is bringing you more business than you can handle, you may not need to read...

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Google Enhanced Campaigns: Combine and Conquer

SEM & PPC

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

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SEM Benefits to Take Advantage of Now

SEM & PPC

SEM Benefits to Take Advantage of Now

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their...

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More Details on Mobile SEM

Mobile Marketing

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

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What is NOINDEX and Why Would You Ever Use It?

Business Websites

What is NOINDEX and Why Would You Ever Use It?

First, it might be helpful to understand what INDEX means when it comes to search engines. All of the...

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How to Improve Conversion Rates

Business Websites

How to Improve Conversion Rates

On any business website, there is always room to improve low conversion rates.  There are many factors that influence...

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Protect Your Business’s Name in Keywords: 3 Reasons Why

Branding

Protect Your Business’s Name in Keywords: 3 Reasons Why

You’ve invested a lot of time to build and market your business and gain customers. If a potential customer...

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Proper Ad Rotation Comes to adCenter

Local Marketing

Proper Ad Rotation Comes to adCenter

A recent update to Microsoft’s adCenter adds a powerful tool that all advertisers should consider implementing. Rotating ads aren’t...

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