Articles On SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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How to Keep Your Attorney Ads Legal

Advertising

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...

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SEO vs. PPC: What’s Best for Your Local Business?

SEM & PPC

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make...

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Search Marketing Metrics – How to Know When You’re Winning

SEM & PPC

Search Marketing Metrics – How to Know When You’re Winning

For a local business running text ads on Google or other search engines, the answer is: You win when...

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A Review of Google AdWords  in 2014

SEM & PPC

A Review of Google AdWords in 2014

Google has released multiple features and updates through 2014. It seems to be constantly evolving and changing as Google...

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Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

SEM & PPC

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...

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Dex Media #ThrowbackThursday Local Marketing Advice

Advertising

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...

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Is Your Ad Good Enough for Google?

SEM & PPC

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...

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PPC 101 or Pay-per-Click in Simple Terms

SEM & PPC

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as...

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More Data and Optimization Options from Google: How They Work Together

SEM & PPC

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...

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Dynamic Sitelinks – Free Clicks with a Catch

Advertising

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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Make Your Landing Page a Winner [Infographic]

SEM & PPC

Make Your Landing Page a Winner [Infographic]

If you are investing some of your marketing budget on PPC advertising, you’ve undoubtedly heard advice about choosing keywords,...

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

Advertising

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...

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Google’s Keyword Planner Updates: Looking Trendy

SEM & PPC

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing...

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Getting Started with Online Display Advertising for Local Business

Advertising

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...

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SEO Myths – Do Google Ads Help SEO?

SEM & PPC

SEO Myths – Do Google Ads Help SEO?

Matt Cutts, head of Google’s Webspam team, has produced a series of videos answering webmaster questions about SEO, Search...

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Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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Facebook Ad Sets: Joining the Herd

Advertising

Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing...

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Updates Coming to Facebook Ad Audience Targeting

Back Office

Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be...

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Google to Introduce Flexible Conversions

SEM & PPC

Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has...

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Find Your Missed AdWords Opportunities

SEM & PPC

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

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