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Articles On SEM & PPC

SEM & PPC Articles

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...

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PPC and Healthcare… Is It Worth It?

PPC and Healthcare… Is It Worth It?

PPC (Pay Per Click) can be very profitable for medical practices. Whether you are a physician or surgeon, many...

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Is Ad Success Hiding in Your Offline Conversions?

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...

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PPC Language Explained [Infographic]

PPC Language Explained [Infographic]

Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking...

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Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your...

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Beyond Clicks: Google Introduces Call-Only Campaigns

Beyond Clicks: Google Introduces Call-Only Campaigns

Google’s advertising options seem to be in a constant state of evolution. Features frequently appear (and sometimes disappear) as they try...

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19 Online Marketing Buzzwords Defined

19 Online Marketing Buzzwords Defined

Every industry has its buzzwords, jargon and acronyms and some work their way into general use but can still...

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How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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FAQ – Display Advertising and Small Businesses

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in...

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Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...

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Attorneys and PPC – Is It Worth It?

Attorneys and PPC – Is It Worth It?

Most attorney firms have a website and have done basic organic optimization for the search engines. But many ask,...

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SEO vs. PPC: What’s Best for Your Local Business?

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make...

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Search Marketing Metrics – How to Know When You’re Winning

Search Marketing Metrics – How to Know When You’re Winning

For a local business running text ads on Google or other search engines, the answer is: You win when...

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A Review of Google AdWords  in 2014

A Review of Google AdWords in 2014

Google has released multiple features and updates through 2014. It seems to be constantly evolving and changing as Google...

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Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...

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Dex Media #ThrowbackThursday Local Marketing Advice

Dex Media #ThrowbackThursday Local Marketing Advice

For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...

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Is Your Ad Good Enough for Google?

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...

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AdWords Express: Pay Per Click Ads for the Fast and the Curious

AdWords Express: Pay Per Click Ads for the Fast and the Curious

Curious but nervous about search advertising for your small, local business? Google’s paid advertising product, AdWords, comes in a...

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Custom Affinity: Find Your Display Ad Audience

Custom Affinity: Find Your Display Ad Audience

When running display ads, one of the most important paths to success is proper audience targeting. You can have the...

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PPC 101 or Pay-per-Click in Simple Terms

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as...

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