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Articles On SEM & PPC

SEM & PPC Articles

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

PPC Language Explained [Infographic]

PPC Language Explained [Infographic]

PPC Language Explained [Infographic]

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Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

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Beyond Clicks: Google Introduces Call-Only Campaigns

Beyond Clicks: Google Introduces Call-Only Campaigns

Beyond Clicks: Google Introduces Call-Only Campaigns

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How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

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FAQ – Display Advertising and Small Businesses

FAQ – Display Advertising and Small Businesses

FAQ – Display Advertising and Small Businesses

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Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

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How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

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SEO vs. PPC: What’s Best for Your Local Business?

SEO vs. PPC: What’s Best for Your Local Business?

SEO vs. PPC: What’s Best for Your Local Business?

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Search Marketing Metrics – How to Know When You’re Winning

Search Marketing Metrics – How to Know When You’re Winning

Search Marketing Metrics – How to Know When You’re Winning

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A Review of Google AdWords  in 2014

A Review of Google AdWords in 2014

A Review of Google AdWords in 2014

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Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

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Dex Media #ThrowbackThursday Local Marketing Advice

Dex Media #ThrowbackThursday Local Marketing Advice

Dex Media #ThrowbackThursday Local Marketing Advice

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Is Your Ad Good Enough for Google?

Is Your Ad Good Enough for Google?

Is Your Ad Good Enough for Google?

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Custom Affinity: Find Your Display Ad Audience

Custom Affinity: Find Your Display Ad Audience

Custom Affinity: Find Your Display Ad Audience

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PPC 101 or Pay-per-Click in Simple Terms

PPC 101 or Pay-per-Click in Simple Terms

PPC 101 or Pay-per-Click in Simple Terms

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Bing Ads Campaign Planner: Vertical Research for Free

Bing Ads Campaign Planner: Vertical Research for Free

Bing Ads Campaign Planner: Vertical Research for Free

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More Data and Optimization Options from Google: How They Work Together

More Data and Optimization Options from Google: How They Work Together

More Data and Optimization Options from Google: How They Work Together

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Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

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Make Your Landing Page a Winner [Infographic]

Make Your Landing Page a Winner [Infographic]

Make Your Landing Page a Winner [Infographic]

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

Remarketing on Twitter: It’s Okay to Follow Your Visitors

Remarketing on Twitter: It’s Okay to Follow Your Visitors

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Can You Get More Calls With a Flexible Bid Strategy?

Can You Get More Calls With a Flexible Bid Strategy?

Can You Get More Calls With a Flexible Bid Strategy?

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