Articles On SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

So You Led Someone To Your Website. Now What?

Business Websites

So You Led Someone To Your Website. Now What?

Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re...

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Pay Per Click (PPC) Tips for Veterinarians

SEM & PPC

Pay Per Click (PPC) Tips for Veterinarians

PPC (pay per click) is a great way to get your website to the top of the first page...

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Enhance Your Google Ads with Structured Snippets

SEM & PPC

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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Online Ads, Offline Sales? Bridge the Gap with CRM Software

CRM

Online Ads, Offline Sales? Bridge the Gap with CRM Software

If you buy pay-per-click (PPC) search engine ads for a local store or services company, you know The Gap:...

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PPC for Mobile: Quick Ways to Increase Conversions

Local Marketing

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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Expand Your Reach with Dynamic Search Ads

SEM & PPC

Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their...

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PPC Tips for Pest Control Services

SEM & PPC

PPC Tips for Pest Control Services

PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...

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How to Use Negative Keywords

SEM & PPC

How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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SEM for Roofing Contractors – How to Keep Costs Down

SEM & PPC

SEM for Roofing Contractors – How to Keep Costs Down

Adding PPC (pay per click) to your digital marketing plan can be a great strategy. However, roofing keywords tend...

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PPC Tips for Auto Service and Repair Shops

SEM & PPC

PPC Tips for Auto Service and Repair Shops

Small businesses usually have a small budget for PPC (pay per click)  and other marketing efforts online. This means...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

SEM & PPC

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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Google Doubles Down on “Nearby” Ads

Local Marketing

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...

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PPC Tips for HVAC Contractors

SEM & PPC

PPC Tips for HVAC Contractors

Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery...

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Using Seasonal Data to Boost Your Online Ads

Advertising

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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The Growing Importance of Product Ads for SMBs

SEM & PPC

The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...

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PPC and Healthcare… Is It Worth It?

SEM & PPC

PPC and Healthcare… Is It Worth It?

PPC (Pay Per Click) can be very profitable for medical practices. Whether you are a physician or surgeon, many...

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Is Ad Success Hiding in Your Offline Conversions?

Local Marketing

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...

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PPC Language Explained [Infographic]

SEM & PPC

PPC Language Explained [Infographic]

Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking...

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Building Successful SEM Campaigns for Plumbers

SEM & PPC

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your...

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How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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FAQ – Display Advertising and Small Businesses

Advertising

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in...

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