Articles On Local Marketing

As a local business owner, marketing to customers where they hang out is your bread and butter. We’re here to help you get found online and get recognized in your local community.

Reeling In Repeat Customers

Local Marketing

Reeling In Repeat Customers

It is no secret that repeat customers spend more money than new customers on new and existing products and...

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Boost Sales By Down-Selling

Local Marketing

Boost Sales By Down-Selling

Most businesses are familiar with the concept of up-selling their customers. The practice involves adding premium features or services...

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Ways To Increase Efficiency And Decrease Costs

Back Office

Ways To Increase Efficiency And Decrease Costs

Whoever said you have to spend money to make money apparently was not trying to manage a business in...

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Seven Sure-Fire Ways To Lose A Customer

Local Marketing

Seven Sure-Fire Ways To Lose A Customer

Today’s customers are savvier than ever before, and they expect more from the companies they do business with. In...

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Establishing a Presence In Your Community

Local Marketing

Establishing a Presence In Your Community

Getting involved in local neighborhoods and organizations presents a myriad of win-win solutions for both your business and your...

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How To Get The Most From Your Direct Mail Marketing Campaign

Advertising

How To Get The Most From Your Direct Mail Marketing Campaign

Think about the mail that comes to your home or business every day. How much of it is advertising?...

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Marketing Tips For Small Businesses

Local Marketing

Marketing Tips For Small Businesses

Most small business owners have a limited marketing budget and think they do not have the resources to develop...

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Yellow Pages Value

Local Marketing

Yellow Pages Value

The bottom line is that CRM Associates’ research and analysis of Yellow Pages value can be easily summarized in...

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Use a Local Phone Number

Local Marketing

Use a Local Phone Number

Ever wonder if you should include a toll free number? New research* indicates ads with local phone numbers receive...

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Ad Content Drives Print, Online And Direct Mail Call Volume

Local Marketing

Ad Content Drives Print, Online And Direct Mail Call Volume

We’ve all heard the real estate mantra of location, location, location. According to a new study on the impact...

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The Facts On Print and IYP Ad ROI

Local Marketing

The Facts On Print and IYP Ad ROI

There are several reports that provide clarity on the return on investment for yellow pages and Internet Yellow Pages...

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Yellow Pages Remains An Important Resource For Generation Y

Local Marketing

Yellow Pages Remains An Important Resource For Generation Y

According to independent research, 58 percent of 18 – 24 year olds and 66 percent of 25 – 29...

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