Articles On Email Marketing

Your customer’s inbox is a sacred space. If you’re lucky enough to be invited in, don’t blow it with poor email marketing practices.  

5 Free Email Marketing Templates You Should Have on Hand

Email Marketing

5 Free Email Marketing Templates You Should Have on Hand

What if I told you one of the most valuable marketing tools you have is one you may use...

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Why Your Emails Aren’t Getting Opened and How to Fix It

Email Marketing

Why Your Emails Aren’t Getting Opened and How to Fix It

What is a good open rate for emails delivered from a small- to medium-sized business? According to MailChimp, companies...

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7 Things the Mobile Mogul Wants from Your Email Marketing

Email Marketing

7 Things the Mobile Mogul Wants from Your Email Marketing

According to Email Monday, nearly 60% of people open their emails on mobile devices (and that number is growing)....

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FAQ: Do I scrub my contact list frequently enough?

CRM

FAQ: Do I scrub my contact list frequently enough?

Let’s take a quick survey. Raise your hand if any of the following are true about your contact list…...

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Why Marketing Automation is a Fit for the Small Biz Owner

CRM

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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Looks Aren’t Everything, But Your Emails Need a Makeover

Branding

Looks Aren’t Everything, But Your Emails Need a Makeover

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us,...

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Your Guide to Effective Email Marketing

Email Marketing

Your Guide to Effective Email Marketing

Email — it’s one of the oldest and most cost-effective mediums for digital marketing. However knowing where to get...

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Your Holiday Emails Probably Won’t Be Read

Email Marketing

Your Holiday Emails Probably Won’t Be Read

The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and...

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Most Effective Email You’ll Probably Send: The Welcome Message

Email Marketing

Most Effective Email You’ll Probably Send: The Welcome Message

“Welcome” emails–the ones that go out just after a customer signs up for your email list–get twice the opens...

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Emoji Marketing for Texting, Facebook, Email…

Email Marketing

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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Email Marketing for Small Business: Begin Here

Email Marketing

Email Marketing for Small Business: Begin Here

Read this series of guides and you’re on your way to launching your email marketing program. And you really...

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Email Re-engagement: When They’re Just Not That Into You

Email Marketing

Email Re-engagement: When They’re Just Not That Into You

Don’t take it personally. Many of your email subscribers will lose interest or forget to tell you they’re no...

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Save Yourself from Holiday Marketing Head Slaps

Email Marketing

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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Make the Right Offer at the Right Time with ‘Triggered’ Email

CRM

Make the Right Offer at the Right Time with ‘Triggered’ Email

One of the Big Truths of email marketing says that messages get opened when they make the right offer...

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How to Start an Email Marketing List for a Local Business

Email Marketing

How to Start an Email Marketing List for a Local Business

“Opt-in”: That’s email-marketing strategy speak for “yes, I actually want you to send promotional messages to my inbox” and...

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How Spam Complaints Impact Your Email Program [Infographic]

Email Marketing

How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or...

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Email Receipts: Mailing-List Builders, Lawsuit Risks

Email Marketing

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time....

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Stop Annoying Your Customers with Email

Email Marketing

Stop Annoying Your Customers with Email

I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that...

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All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Marketing

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found...

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A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Email Marketing

A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty...

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Be an Email Marketing Triathlete

CRM

Be an Email Marketing Triathlete

Why is email marketing for a local business like a triathlon? Because your email campaigns must overcome one challenge...

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