Articles On CRM

Your customers love you. How well are you reciprocating? Good CRM shows customers you care by helping you engage and nurture these relationships without the manual back and forth you used to rely on.

[Lead Nurturing Essentials]  How to Spot Buying Signals

CRM

[Lead Nurturing Essentials] How to Spot Buying Signals

If you had to choose, would you say your success rests on your ability to answer the phone and...

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What to Look for in a CRM: 9 CRM Features You Have to Have

CRM

What to Look for in a CRM: 9 CRM Features You Have to Have

Many local business owners view CRMs (customer relationship management systems) as databases. Basically, they see these systems as a...

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Use Virtual Meetings as a Competitive Advantage for Your Local Business

Back Office

Use Virtual Meetings as a Competitive Advantage for Your Local Business

We talk a lot about the ins and outs of connecting with your customers. That’s because when it comes...

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How to Set Up Your Shiny New CRM in 3 Quick Steps

CRM

How to Set Up Your Shiny New CRM in 3 Quick Steps

For the local business owners who choose to automate their marketing or communications, many start with a customer relationship...

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FAQ: Do I scrub my contact list frequently enough?

CRM

FAQ: Do I scrub my contact list frequently enough?

Let’s take a quick survey. Raise your hand if any of the following are true about your contact list…...

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Are you making these 6 common mistakes when building your contact list?

CRM

Are you making these 6 common mistakes when building your contact list?

Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right?...

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INFOGRAPHIC: The Composition of a Loyal Customer in 2017

CRM

INFOGRAPHIC: The Composition of a Loyal Customer in 2017

“Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same...

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Build Your Contact List on the Down Low

Back Office

Build Your Contact List on the Down Low

Hopefully you have one or two ways you keep in touch with current customers – text messages if you’re...

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Why Marketing Automation is a Fit for the Small Biz Owner

CRM

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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Frequently Asked Questions – Creating Customer Loyalty

CRM

Frequently Asked Questions – Creating Customer Loyalty

How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline...

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Personalizing the Customer Experience – 4 Ways to Make a Better Impression

CRM

Personalizing the Customer Experience – 4 Ways to Make a Better Impression

Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you...

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Create Loyal Customers

CRM

Create Loyal Customers

If you still feel slightly winded and your budget is lighter from all that work you’ve done to acquire...

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Manage and Engage With Your Customer Base – Our Top Resources

CRM

Manage and Engage With Your Customer Base – Our Top Resources

It’s an age old question of just about every business owner — once a customer has found you for...

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Keep Your Customers Close – Build a Digital Database [Video]

CRM

Keep Your Customers Close – Build a Digital Database [Video]

Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer...

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Must-Have Mobile Apps For Small Businesses

Back Office

Must-Have Mobile Apps For Small Businesses

Running a small business is a massive undertaking and it can be overwhelming. However, there are numerous mobile apps...

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How to Get [Good] Reviews

CRM

How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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To Win Customers, Know Their “Job to Be Done”

CRM

To Win Customers, Know Their “Job to Be Done”

Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll hire...

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Got Data? How to Clean Up and Organize a Customer Data List

Back Office

Got Data? How to Clean Up and Organize a Customer Data List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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Millennials Winding Road to Purchase [Map]

Back Office

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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The Importance of Saying Thank You

Back Office

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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Your Loyal Customers, Endangered Species

Back Office

Your Loyal Customers, Endangered Species

Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee...

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