Articles On Branding

Your company’s brand says a lot about you. Like a first impression, it really is powerful. It can help you win over customers, add you to a long list of branding fails or make you disappear in a sea of vast competition.

The 6 Golden Rules for Bad Online Reviews

Branding

The 6 Golden Rules for Bad Online Reviews

Online reviews are increasingly important for local businesses of all types. If someone searches for your business, it’s now...

Read More

How to Become a Media Resource Fast and Free

Branding

How to Become a Media Resource Fast and Free

No matter what product or service you sell, every local business owner is an expert at something. That makes...

Read More

Reputation Management Basics for Local Businesses

Branding

Reputation Management Basics for Local Businesses

The concept behind online reputation management for local businesses is quite simple.  The explosion of web-based business directories, local...

Read More

How Simplifying Your Message Can Increase Sales

Branding

How Simplifying Your Message Can Increase Sales

For many small businesses, constructing a simple, compelling marketing message can be a daunting task. Whether it’s ad copy,...

Read More

How to Boost Your Personal Business Brand

Branding

How to Boost Your Personal Business Brand

Developing what’s called a “personal brand” is a great way for professionals and many other types of local businesses...

Read More

Trademarking Your Logo

Branding

Trademarking Your Logo

Your business logo is a powerful tool, and over time you’ll invest a lot in it. It will appear...

Read More

4 Reasons Your New Business Needs A Logo

Branding

4 Reasons Your New Business Needs A Logo

As a small business owner, you’re no doubt aware of the importance of branding your company. You’ve probably heard...

Read More

How To Create The Perfect Business Logo

Branding

How To Create The Perfect Business Logo

Your business logo is more than just text and graphics.  It is often the first impression potential customers have...

Read More

Overcoming Your Fear Of Self-Promotion

Back Office

Overcoming Your Fear Of Self-Promotion

Most small business owners hate self-promotion. In our culture, self-promotion has gotten a bad reputation and often conjures up...

Read More

Transforming Customers Into Communities

Branding

Transforming Customers Into Communities

The evolution of social networking has caused a dramatic shift in how businesses market their products and services, and...

Read More

Like what you see?
Get more free content.