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Articles On Back Office

Back Office Articles

Wouldn’t it be nice if you could stick to what you do best? Hate to break it to you, but someone’s got to run the business.

5 Big Asks for Your Customers

5 Big Asks for Your Customers

Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and...

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You Need a Site That’s Right for Mobile [Video]

You Need a Site That’s Right for Mobile [Video]

Websites have to be “adaptive and responsive” to mobile phones today or risk ending up in the cellar for...

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Up Your Marketing Game at Our Denver Seminar, October 5

Up Your Marketing Game at Our Denver Seminar, October 5

  The Dex Media Marketing Success Seminar is coming to Denver, October 5th. We’ve helped thousands of small businesses increase their...

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Got Data? How to Clean Up and Organize a Customer List

Got Data? How to Clean Up and Organize a Customer List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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6 Questions to Ask Your Website Manager

6 Questions to Ask Your Website Manager

Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up...

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The 6 Powerful Weapons of Influence [Infographic]

The 6 Powerful Weapons of Influence [Infographic]

If you haven’t read Prof. Robert Cialdini’s classic 1984 book Influence: The Psychology of Persuasion, but you have visited a used...

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The Most Profitable Small Businesses of the Year

The Most Profitable Small Businesses of the Year

It’s a good year for accountants and real estate agents, says Sageworks, an information company that collects the financials...

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Millennials Winding Road to Purchase [Map]

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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Should the Boss Tweet and Post? [Infographic]

Should the Boss Tweet and Post? [Infographic]

Yes, your company should have social media accounts — but should you also be on social media in your...

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The Importance of Saying Thank You

The Importance of Saying Thank You

Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...

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Your Loyal Customers, Endangered Species

Your Loyal Customers, Endangered Species

Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee...

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Helping Employees Take Ownership of Customer Service

Helping Employees Take Ownership of Customer Service

What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney...

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4 Tips to Create Funny, Shareable Content [Video]

4 Tips to Create Funny, Shareable Content [Video]

Funny stuff gets shared on social media and email – a study of the 10,000 most-shared articles in 2014...

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In Troubled Times, How Should Business Respond?

In Troubled Times, How Should Business Respond?

Troubled times re-focus all of us on the value of family and community. Whether your business is “charity driven”...

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Co-op Advertising: Money on the Table

Co-op Advertising: Money on the Table

National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media,...

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The Most Small Businesses for Sale in 7 Years, Driven by Retirement

The Most Small Businesses for Sale in 7 Years, Driven by Retirement

There’s good news for small business owners interested in either selling their companies or buying one: More businesses were...

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Refi Property, Equipment Loans: SBA 504 Program Returns

Refi Property, Equipment Loans: SBA 504 Program Returns

Beginning June 24, 2016, small businesses can apply to refinance existing loans for office buildings, warehouses and other major...

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Analysis: Recession Not Likely

Analysis: Recession Not Likely

I’ve heard a lot of gloom and doom about GDP for the first quarter. This has been a slow...

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Local Businesses Partner Up Online

Local Businesses Partner Up Online

You know the local business networking opportunities like chambers of commerce, neighborhood merchant associations and Rotary Clubs.  Meet the next generation:...

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Looking to Expand? Check Unemployment Rates

Looking to Expand? Check Unemployment Rates

Should you expand your business? Knowing when it and if it’s a good time to expand your business is...

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How Do You Know the Value of a Customer?  3 Ways

How Do You Know the Value of a Customer? 3 Ways

Before you spend a buck on advertising or marketing, this is the first question: What is a new customer...

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