Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

6 Must-Know Trends for Your 2012 Ad Budget

Advertising

6 Must-Know Trends for Your 2012 Ad Budget

As you plan where to spend precious advertising dollars for your local business in 2012, here are six must-know...

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The 8 Essentials of a Profitable Coupon Offer

Advertising

The 8 Essentials of a Profitable Coupon Offer

Local businesses are loco for discount coupons, thanks to a blizzard of  daily deals and other coupon websites.  Unfortunately,...

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Yellow Pages Display Ads Basics

Advertising

Yellow Pages Display Ads Basics

Display ads in a print Yellow Pages directory need to grab readers’ attention, then turn them into customers in...

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No List? No Problem With New Local Direct Mail Service

Advertising

No List? No Problem With New Local Direct Mail Service

Every Door Direct Mail is a brand new direct mail service for local businesses from the U.S. Postal Service....

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How to Create a Powerful Call to Action

Advertising

How to Create a Powerful Call to Action

A call to action is one of the most critical parts of any marketing message, whether it’s delivered by...

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How to Mix Ad Media for Maximum Results

Advertising

How to Mix Ad Media for Maximum Results

How are consumers finding your business and deciding whether to purchase your product or service? And how should you...

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Creating Low Budget TV Ads

Advertising

Creating Low Budget TV Ads

Local commercials can bring in business, or they can go down in flames. The secret is to create memorable...

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How Videos Will Help Your Small Business

Advertising

How Videos Will Help Your Small Business

Advantages of Using Videos in Your Small Business Promotional – Promotional videos grab and hold the consumer’s attention. They...

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How To Drive Traffic To Your Web Site Using Direct Mail

Advertising

How To Drive Traffic To Your Web Site Using Direct Mail

With all the recent developments in digital marketing (especially mobile and social), you might be tempted to simply give...

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Advertising Basics

Advertising

Advertising Basics

Allotting money for advertising is a big step for a small business. When done right, advertising can help a...

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Creating Effective Copy For Your Direct Mail Marketing Campaign

Advertising

Creating Effective Copy For Your Direct Mail Marketing Campaign

Because direct mail marketing copy needs to grab the reader from the first word, there’s little or no margin...

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How To Get The Most From Your Direct Mail Marketing Campaign

Advertising

How To Get The Most From Your Direct Mail Marketing Campaign

Think about the mail that comes to your home or business every day. How much of it is advertising?...

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Small Business Advertising Via Direct Mail

Advertising

Small Business Advertising Via Direct Mail

Direct mail marketing can be one of the most effective ways to target key customer opportunities for your small...

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