Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

How to Advertise Your Mobile App on Facebook

Advertising

How to Advertise Your Mobile App on Facebook

If you have a mobile app for your local business to take reservations, display your catalog, offer coupons or...

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Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Advertising

Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...

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Digital Advertising Trends – Advice Straight from the Experts

Advertising

Digital Advertising Trends – Advice Straight from the Experts

If you could sit in a room with someone from Google, Facebook, Yext or SuperMedia — what would you...

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Small Business Opportunities with Twitter Ads

Advertising

Small Business Opportunities with Twitter Ads

Over the past few months Twitter has been busy strengthening their advertising platform. Small businesses should take note because...

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Mix Ad Media For Maximum Results

Advertising

Mix Ad Media For Maximum Results

How are consumers finding your business and deciding whether to purchase your product or service? And how should you...

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Pillars of Local Business Online Marketing

Advertising

Pillars of Local Business Online Marketing

You have a real business with real customers. You advertise in the phonebook, as well as the local ad...

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Lessons Learned from Advertising in a Recession

Advertising

Lessons Learned from Advertising in a Recession

Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked...

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What’s Driving Advertising Budgets of Small Businesses?

Advertising

What’s Driving Advertising Budgets of Small Businesses?

Ever wondered how to spend your advertising budget?  If you are like most business owners, you want to be...

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Getting the Gestalt Principle

Advertising

Getting the Gestalt Principle

Creating the perfect ad is a fundamentally imperfect practice. There’s no set of all-powerful guidelines that, when followed, will...

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Local Discovery: Can Customers Find Your Business?

Advertising

Local Discovery: Can Customers Find Your Business?

Although local discovery has become a buzzword, it is a business concept that has been around for centuries. Large...

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The BIER Test for Successful Ads

Advertising

The BIER Test for Successful Ads

BIER is a quick test to ensure that print or online ads have the essential content for success. Just...

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Most Popular SuperMedia Blog Articles of 2012

Advertising

Most Popular SuperMedia Blog Articles of 2012

It’s the time of year when you look back and see where you’ve been to figure out what went...

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Increase the Effectiveness and Visibility of Your Advertising

Advertising

Increase the Effectiveness and Visibility of Your Advertising

Most entrepreneurs understand that advertising is the process of communicating to prospects what is unique about their business, product...

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Day Parting: How to Schedule Your SEM Ads

Advertising

Day Parting: How to Schedule Your SEM Ads

Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...

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Is There ‘Free’ Advertising for Small Businesses?

Advertising

Is There ‘Free’ Advertising for Small Businesses?

From time to time I get asked, “how can I get some ‘free advertising’ for my company?” After more...

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What is a Landing Page and Does My Website Need It?

Advertising

What is a Landing Page and Does My Website Need It?

What is a landing page? If you have any kind of advertising that directs people to your small business...

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Small Businesses Lessons from GM's Facebook Ad Pull

Advertising

Small Businesses Lessons from GM's Facebook Ad Pull

In the lead-up to Facebook’s IPO, it was revealed that GM would be shutting down $10 million in Facebook...

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Mixing Direct Mail and Email to Market Your Local Business

Advertising

Mixing Direct Mail and Email to Market Your Local Business

Direct mail can help you score new customers; email marketing can help you hang on to them. Combine these...

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Business Sign Basics

Advertising

Business Sign Basics

You know in your gut you need a sign on your place of business to stay in business. Well,...

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To Boost Calls From Yellow Pages Ad, Get Your Numbers Right

Advertising

To Boost Calls From Yellow Pages Ad, Get Your Numbers Right

Step up close because we’re about to tell you the single biggest way to boost calls from your ad in...

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How To Get The Most Out Of Your Display Ad

Advertising

How To Get The Most Out Of Your Display Ad

Let’s face it: the very nature of display ads is to get your ideal customers’ attention, convey key information,...

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