Articles On Advertising

Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.

Dynamic Sitelinks – Free Clicks with a Catch

Advertising

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Advertising

The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star

Many small local businesses are being inundated by advice to build links, write content, and become more sociable online....

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

Advertising

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...

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Getting Started with Online Display Advertising for Local Business

Advertising

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...

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Are Marketers Undervaluing Men’s Buying Power? [Infographic]

Advertising

Are Marketers Undervaluing Men’s Buying Power? [Infographic]

I’ve long believed that family shopping decisions are primarily made by women, and apparently that used to be true....

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Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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Follow-Up: Facebook Ad Audience Targeting

Advertising

Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the...

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The Best and Worst Times to Send Your Emails [Infographic]

Advertising

The Best and Worst Times to Send Your Emails [Infographic]

What’s the best time of day to send a marketing email? The fine folks at Pure360 have examined the...

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STOP and READ: Before you Remove or Disavow Links

Advertising

STOP and READ: Before you Remove or Disavow Links

Some of our clients have contacted us recently because a consultant, or webmaster, or SEO advisor, or automated link-checker...

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Simple A/B Testing to Rev Up Your Email Marketing

Advertising

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase...

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Facebook Ad Sets: Joining the Herd

Advertising

Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing...

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Sometimes, It IS How You Start

Advertising

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...

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Dialing for Dollars with Call Tracking

Advertising

Dialing for Dollars with Call Tracking

A phone call is the most valuable lead any small, local business can get – pretty much the definition...

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Planning Your Marketing Budget for 2014

Advertising

Planning Your Marketing Budget for 2014

There’s really only one reason for a business to advertise and spend money on marketing: and that is to...

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The Neighborhood Champions of Small Business Saturday

Advertising

The Neighborhood Champions of Small Business Saturday

Back in 2010, American Express launched Small Business Saturday “to help small businesses get more exposure during one of...

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Get Your Business Ready for Small Business Saturday

Advertising

Get Your Business Ready for Small Business Saturday

Time to start planning for Small Business Saturday, November 30.  The annual event encourages holiday shoppers to give back...

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WHAT’S THE DIFFERENCE BETWEEN A BRAND AND A BUSINESS?

Advertising

WHAT’S THE DIFFERENCE BETWEEN A BRAND AND A BUSINESS?

Brand vs Business – what’s the difference? People tend to use the words “business” and “brand” interchangeably, but they...

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5 Cool Retail Signage Ideas from the Future

Advertising

5 Cool Retail Signage Ideas from the Future

Here’s an easy prediction: The retail shopping experience will get more entertaining to compete for attention from consumers in...

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Is Text Message Marketing 4 U?

Advertising

Is Text Message Marketing 4 U?

OMG – Americans sent more than 2 trillion texts in 2012! With so many eyeballs glued to the tiny...

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How to Make Your Own Online Commercial with Animation Software

Advertising

How to Make Your Own Online Commercial with Animation Software

Still making sales presentations with slide shows or product announcements with press releases? Boring! Get your clients’ attention with...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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