Learn a New Marketing Skill
Internet marketing is different from other marketing venues, so there’s a learning curve. There are some impressive advantages to online marketing using ads, though. Internet ads can be precision targeted to your specific market, and honing your approach can help you hit the bull’s-eye — when you know what you’re after. The return on investment for online ads beats print media hands down, and that trend is growing, not diminishing. Today, online advertising is the fastest growing marketing segment around, which means more flexibility and lots of competitive options.
Preparing an online advertising strategy:
Create a website. To maintain a solid presence on the web, you’ll need to develop an effective website to represent your brand. With a website, you can build dedicated product landing pages on which to focus your ad campaigns. You’ll also be able to perform some interactive wizardry, like starting a blog to attract repeat visitors.
Bundle services to get the most for your money. Internet advertising venues like our Business Profile Click Packages, bundle features that drive more potential customers your way, even if you’re on a tight budget. It’s a one stop shopping option that will get you up and running fast.
Explore cost-per-click ads. Search engine marketing is available at a number of price points, including cost-per-click options (CPCs) where you only pay when someone actually clicks on your keyword specific ad placement. This is a nice way to get your products in front of a potentially large audience while only paying for tangible results. Search advertising outlets also offer tools that make it easy to refine your keywords and other choices until you’re satisfied.
Invest in search advertising. When a user keys a phrase into a search engine, the resulting links represent the answer to a question. It’s a dynamic (and effective) way to bring your product solution to someone who’s looking for it — at that very moment. You pay for your web page’s ranking in the search results.
Opt for precision displays. Depending on your approach, choosing websites for dedicated display advertising can be a boon or a bust. The more precisely you match your ads to a site’s targeted demographic, the better. If you have specific sites in mind, you may be able to approach them directly to rent advertising space. If not, there are media agencies that specialize in this type of advertising. Display advertising may be a couple of steps up from what you may want to pay to get your feet wet with online ads.
Take a look at the social media behemoths. Some major social networking sites sponsor their own advertising programs — which can be reasonably priced and still offer excellent exposure. Pay attention. If you visit a site and like what you see, you may be able to participate for a price you can afford.
Stay focused. Time is a premium resource on the internet, so don’t expect a leisurely marketing style to work very well. Lose the witty, tongue-in-cheek banter in favor of clarity and directness. You won’t have much time to convey your message, so don’t waste the little time you do have.
Don’t get too clever. Flashy, intrusive content will attract the wrong kind of attention. You want to be direct, but keep your approach user friendly. If you wouldn’t appreciate the way an online ad is delivered, chances are others won’t either.
Traditional advertising through your local newspaper or radio station will still have value for your small business, but don’t limit your reach because you’re reluctant to explore new methods of getting your name out there.