If you want to build your brand in 2011, you’re going to have to start by thinking hard about your consumers. Building customer loyalty can vault your business into the New Year with profits and results, but you have to remember that your customers are one of the most important aspects of building up your brand.
Value is a Key for Consumers
Consumers aren’t consuming as much as they have in the past. They want more value for their dollars, and they have to have a compelling reason to buy your product. If you don’t have authentic, high-quality products that meet a shopper’s needs and offer good value, then your brand will suffer. In addition, by building up your brand, it will begin to represent value to consumers, and that means consumers have to believe in your brand and its’ message to them.
Customer Service is King
One online retailer has built a reputation of having some of the best customer service anywhere. If you can create your brand to include stellar customer service, from return policies to helping customers choose the right products for their needs, you can build your brand on that promise, and develop staunch customer loyalty, too.
Choose Your Cause
Today, brands don’t only represent your products, they represent causes and stand up for social responsibility. That doesn’t mean you should jump on the “cause of the week,” you need to determine what your brand represents, and choose a cause that fits it like a glove. Don’t copy what your competitors are doing, stand on your own feet and choose something that you believe in, or your cause will fall flat and your customers won’t believe you really support it.
Social Networking and Word of Mouth
Today, brands have to rely on social networking media, like Twitter and Facebook, to get their message across, there’s just no avoiding it. Consumers network with their friends before they shop, and if you’re not getting positive feedback, your customer base will suffer. If you already have fans of your brand, encourage them to spread the word through word-of-mouth and an online presence. Make sure you address any concerns or negative comments immediately, to keep your brand rating high.
Upping your brand in 2011 is something you can work on throughout the year, and increasing brand awareness can only lead to a better bottom line during this challenging year.