Brands communicate characters traits of who we are and what we value as individuals. Using a list of 200+ top brands, the folks at Direct Capital analyzed Google trends to determine the most popular brand searches in each of our 50 states. The results are fascinating and show which brands win the battle for top-of-mind consciousness.
The first map shows the top brand searched in each state, the second map shows the second most popular brand, and the third map shows the third most popular brand search on Google. Texans search for Facebook, Prego and Levis more than any other brands. Knowing this can help you to invent a Persona, form connections and target your marketing material.
Read the full article on the Direct Capital blog. And remember, marketing to someone is better than marketing to everyone.