“Blogging” is a well known term these days, and continues to grow in popularity. A recent stat shows WordPress now runs 18.9% of the web, which is up 2.2% from last year (2012). Blogging has come a long way since the initial days of its conception.
In February, at Dallas ComicCon in Dallas, Texas, three cast members from Battlestar Galactica appeared on stage for a discussion of the show and Q&A from the audience. Edward James Olmos discussed something magical that occurred during the first season of the show, which premiered in December of 2003.
For those who have a passion for science fiction and technology, that is a profound statement. The writers used the energy and excitement of the fans to add to the story and give it more depth. Open Diary launched in 1998 as a online diary. It became the first blogger community that allowed readers to post comments to other writers’ blog entries and allowed for friends-only privacy. At the end of 2003 blogging became more mainstream, being used by individuals and businesses alike. Jumping to 2013, content management systems have become the norm allowing millions of websites to share and spread ideas on every topic imaginable. Posting and sharing content has become a way of life.
As a small business, blogging is now not just a forum to get your message out there, but has become a form of two-way communication. Blogging enables the readers to engage with the author and make a deeper connection building loyalty and trust. Businesses can also take the opportunity to learn what their clients want or need, and fix issues from reader comments. Edward James Olmos tells a powerful story of interaction between bloggers and writers.
How can you enable your customers to have a more engaging connection with your small business? Here are a few articles to get you on the right path.
- What is a Business Blog?
- Why Good Business Writing = Bad Business Blogging
- Three Ways to Get Readers Hooked on Your Blog