As more people have discovered the usefulness of search engines with the increasing popularity of the Internet, many advertisers have been concerned that people rarely use the Yellow Pages anymore. However, a recent study from the Local Search Association, one of the most trusted organizations in the advertising industry, shows that eight out of ten consumers look in the Yellow Pages to find local businesses.1 Here are some of the reasons that people look in the Yellow Pages:

Life Events Cause People to Look in the Yellow Pages

One of the biggest factors that causes people to look in the Yellow Pages is major life events such as marriage, purchasing a new home, having a baby, or getting a new job. During these transitional times, it is typically necessary to make specific purchases, and the Yellow Pages are the best place to look for local businesses that can provide you with the services and products you need.

Movers Look in the Yellow Pages

If you have recently moved to a new home, you probably need to make many decisions, including setting up certain services and purchasing new household products. One thing that can make this very stressful is that you may be unfamiliar with your new area, especially if you have moved to a new city. Fortunately, the Yellow Pages can provide you with everything you need to know about businesses in your area and connect you with the services and products you need.

One of the main things that causes consumers to look in the Yellow Pages is major life events. Whether you have recently married, are purchasing a new home, or are moving to a new area, the Yellow Pages are the easiest way to find reliable services and products from local business owners. While some people fear that Yellow Pages users are decreasing rapidly, research from the Local Search Association has proven that this medium remains the most reliable and trusted source of information for 84 percent of people searching for a local business that can provide them with the services and products they need.

1Local Media Tracking Study, conducted by Burke on behalf of the Local Search Association

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