Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or Healthgrades.com or a reviews site like Yelp come up ahead of any individual listings for businesses.
Even if you search for a local business by name, you may see the listing pages for that business on directory sites come up while the business’ own website is nowhere to be seen.
So one smart tactic for search engine optimization (SEO) is to attach your site to one of these directory sites — like a barnacle to a ship.
Take a look at this short video that explains “barnacle SEO”.
When people look for a businesses, they typically start off on a search engine like Google where there are three ways to be found:
- Google AdWords or “SEM”
- Maps listings
- Organic results or “SEO”
Getting found can be expensive. But fortunately, there is a way you can ride along for less money – sometimes for free.
It is called “Barnacle SEO.” The name was inspired a barnacle that attaches itself to a big ship and gets a free ride.
The ship here is Superpages.com. Click through, and you can see all of the businesses riding along.
There are three steps you can take for free to build a bigger barnacle so that customers can find your business:
STEP 1. Add a picture
STEP 2. Claim your listing
STEP 3. Reply to your reviews
These 3 steps are important for helping your business stand out in search results.
For more ways to stand out, please connect with a Dex Media Marketing Consultant at 844-339-6334 or learn more about our SEO services.