Author: Scott Volpe

Articles by Scott Volpe

Browsing, Buying with Mobile Devices Still on the Rise

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Browsing, Buying with Mobile Devices Still on the Rise

A recent study provided more evidence — as if any more was needed — of the ever-growing importance of mobile marketing....

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New Study Suggests Google Usage Higher Than comScore Reports

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New Study Suggests Google Usage Higher Than comScore Reports

Given the vast universe of information and advice at the fingertips regarding the use of Google ad targeting, search...

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In Recent Survey, Marketers Name Their Favorite Channels

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In Recent Survey, Marketers Name Their Favorite Channels

The generational boom in social media use may well have made the handshake and mouth-to-ear interaction yesterday’s news, but...

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UPS Survey Shows Shopping Small is a Big Deal for More Consumers

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UPS Survey Shows Shopping Small is a Big Deal for More Consumers

In increasing numbers, Americans are willing to spend more money for goods to buy them from a local retailer,...

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Ranks of Boomer Entrepreneurs Aren’t Booming After All

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Ranks of Boomer Entrepreneurs Aren’t Booming After All

A couple of weeks ago, business news headlines trumpeted the rise of the entrepreneurial ranks among baby boomers. As...

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SBA Eases Rules on Small Business Lending

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SBA Eases Rules on Small Business Lending

Despite an improving economy, small business owners continue to have difficulty obtaining loans from banks. Enter the Small Business...

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Good News:  The Start-Up Rate Is Falling

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Good News: The Start-Up Rate Is Falling

At first blush, the revelation of recent data showing that fewer people started their own businesses last year than...

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Climate for Sales of Small Businesses Improving

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Climate for Sales of Small Businesses Improving

While the numbers of those who start a small business bent on selling it once it’s on firm footing...

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Twitter Experiment Could Reveal the Reach of Your Tweets

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Twitter Experiment Could Reveal the Reach of Your Tweets

The social media platform that has come to pride itself on empowering individuals to make themselves heard is working...

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Providing Services for Seniors Beckons Older Entrepreneurs

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Providing Services for Seniors Beckons Older Entrepreneurs

The nation’s aging population is seen as the country’s burden by some social commentators. But for many — including...

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Kitchen Incubators Cook Up Business for Food-preneurs

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Kitchen Incubators Cook Up Business for Food-preneurs

For most entrepreneurs, the mention of an incubator brings to mind images of bare-bones downtown office space with shabby...

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Study Suggests Thinking Twice About Friends and Family Startups

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Study Suggests Thinking Twice About Friends and Family Startups

Just as your parents used to counsel you against loaning money to family and friends, so it is that...

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Survey Shows Effectiveness of Buy Local Campaigns

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Survey Shows Effectiveness of Buy Local Campaigns

In theory, the Buy Local campaign was meant to offer to shoppers the notion that there is something more...

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Struggling for Funds and Time, Olympic Athletes Become Business Owners

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Struggling for Funds and Time, Olympic Athletes Become Business Owners

Debbie McCormick started her own business to pay for the privilege of pushing stones down a sheet of ice....

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AngelList Takes Wing in Silicon Valley

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AngelList Takes Wing in Silicon Valley

In the land of innovation and envelope pushing, raising capital has remained mainly an exercise in networking and buttonholing....

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Facebook Puts New Tools in Ad Kit

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Facebook Puts New Tools in Ad Kit

Facebook has fired the latest salvo in its battle with Google for eyes and ad revenue, revamping its advertising...

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Study: Branding Flies High on Twitter

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Study: Branding Flies High on Twitter

As social media platforms mature and monetize, the honeymoon usually ends with the original fan base. Twitter has been...

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Startup Owners’ Salary Survey Yields Surprising Results

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Startup Owners’ Salary Survey Yields Surprising Results

To the uninitiated, the vision of life as a start-up founder is one of workplace independence, long hours in...

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Small Business Hits 8-Year Hiring Peak

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Small Business Hits 8-Year Hiring Peak

Recent employment figures provided by a prominent small business trade organization bolstered the notion that small business continues to...

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Maryland Antes Up for Small Business

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Maryland Antes Up for Small Business

Although it varies by state, casino revenue is said to benefit education, or senior citizens, or public safety, or parks, or...

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St. Louis Program Offers Gateway to Small Business Launch

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St. Louis Program Offers Gateway to Small Business Launch

Business leaders and investors in St. Louis have a plan to make the Gateway City a gateway to start-up...

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