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Scott Volpe

Articles by Scott Volpe

States with the Best Small Business Salaries

The mention of small business payrolls, and how much employees of small businesses earn, often brings with it visions...

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SBA Program to Boost HUBZone Small Businesses in Federal Supply Chain

In 1997, the Small Business Administration laid out a program to help small businesses in inner cities and poorer...

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Apple Launches Maps Portal with Local Business Owner in Mind

Do-it-yourself is not a cliche for most small business owners. It’s a way of life. With that in mind,...

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Snapchat Ready for Vanishing Ads

Marketing is all about getting the brand in front of as many eyes as possible as many times as...

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Higher-Income Shoppers Expected to Boost Overall Holiday Spending Increase

Analysts are forecasting a jolly holiday season for retailers this year, with spending expected to reach the highest level...

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Best Hours to Target Black Friday and Cyber Monday Shoppers Online

Mindful that the top two holiday shopping days of the year are creeping ever closer, Bing Ads has produced...

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Data Shows Restaurant Owners Can Tame Negative Tweets at Tableside

Twitter, Yelp and other social media platforms are beset with foodies and wanna-be restaurant critics who offer their comments at the...

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Retailers Hope Beacons Guide Shoppers Through the Holiday Shopping Season

Consumers have just recovered from back-to-school spending, and for many, holiday shopping isn’t even on the radar. But holiday...

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Study Shows Content Now the Crucial Factor in SEO Rankings

According to an annual search engine optimization (SEO) study, quality content has finally achieved the prominent position as a...

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Large Increase in Local Ad Spending by Small and Medium Businesses Forecast

Small and medium sized businesses will not be shy with advertising dollars, with local media reaping the windfall across...

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Internet Marketing Well Represented on the Inc. 5000

Led by Showroom Logic, Internet marketing firms were broadly represented on this years Inc. magazine list of the 5,000...

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Hyperlocal Mobile Ads Offer Another Avenue to Main Street Customers

You are walking through a busy uptown neighborhood of shops and restaurants, glancing at your smartphone, when suddenly an...

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For Openers, Text Messaging Has Proven Its Usefulness

As a medium of communication, email offers the marketing potential of regular mail — the ability to ply the...

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Study Shows Business is Better the Second Time Around

While a failed first attempt at starting and running a business can be an expensive and deflating lesson learned,...

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Twitter Tests Retweet Overhaul that Could Benefit Marketers

Social media marketers who have been trying to get their arms around Twitter as a channel for brand-building have...

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Tech Survey: Millennials are Hard to Target but Brand Loyal

Millennials are universally acknowledged as the savviest of tech users, but a recent study suggests marketers still have not...

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“Mompreneurs” Increasingly Launching Startups

According to an American Express OPEN-backed study conducted earlier this year, women-owned startups are launching at a rate of...

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Small Businesses Make Big Gains in Employment

Small businesses made a sizable contribution to the ranks of the employed in June, posting the largest employment gains...

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Majority of Small Business Owners See a Profitable Year

A tidy majority of small business owners, bullish after a profitable first-half of the year, are betting that profits...

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Banks Again Opening Doors to Small Business Borrowers

After years of giving small business the cold shoulder, banks are again courting entrepreneurs. Business researchers released results of...

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Study Shows Entrepreneurs Fare Better With Less Venture Capital

Although the thirst for venture capital at startups appears hard to quench, a study shows that bellying up to...

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