Author: Robert Partain

Articles by Robert Partain

Lessons Learned from Advertising in a Recession

Advertising

Lessons Learned from Advertising in a Recession

Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked...

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Over 40% of Businesses DO NOT Reopen After a Disaster

Back Office

Over 40% of Businesses DO NOT Reopen After a Disaster

According to the Federal Emergency Management Agency (FEMA), over forty percent of businesses do not reopen after a disaster....

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The BIER Test for Successful Ads

Advertising

The BIER Test for Successful Ads

BIER is a quick test to ensure that print or online ads have the essential content for success. Just...

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Yellow Page Users are Event Driven

Resources

Yellow Page Users are Event Driven

You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic...

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