Lessons Learned from Advertising in a Recession
Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked...
Over 40% of Businesses DO NOT Reopen After a Disaster
According to the Federal Emergency Management Agency (FEMA), over forty percent of businesses do not reopen after a disaster....
The BIER Test for Successful Ads
BIER is a quick test to ensure that print or online ads have the essential content for success. Just...
Yellow Page Users are Event Driven
You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic...