Author: Reace Smith, APR

Articles by Reace Smith, APR

Helping Employees Take Ownership of Customer Service

Back Office

Helping Employees Take Ownership of Customer Service

What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney...

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Fake Social Media Profiles Not Worth the Risk

Social Media

Fake Social Media Profiles Not Worth the Risk

A scandal erupted in the Dallas-Fort Worth area when a hired PR person began using fake social media profiles...

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Great Customer Service: Own Up to Your Mistakes

Local Marketing

Great Customer Service: Own Up to Your Mistakes

Uh oh. Ever have that feeling—the sense of dread of knowing that you messed up? And not just a...

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Developing Rapport with Customers

Local Marketing

Developing Rapport with Customers

Don’t you love it when you show up at a place you frequent and the manager remembers you? They...

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Whatever Happened to That Customer?

Local Marketing

Whatever Happened to That Customer?

There’s a saying that the squeaky wheel gets the grease. But what about those who suffer in silence? Did...

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Marketing Your Business through Public Speaking

Local Marketing

Marketing Your Business through Public Speaking

Speaking to organizations such as chambers of commerce, service organizations and university classrooms can be great opportunities for small...

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Too Much Sharing – Should SMBs Discuss Politics and Religion?

Local Marketing

Too Much Sharing – Should SMBs Discuss Politics and Religion?

During the last presidential election season, a local restaurant owner posted a negative comment about one of the candidates...

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Preparing for a Crisis

Local Marketing

Preparing for a Crisis

Many small businesses do not have the budget to hire a Public Relations (PR) person to help them with...

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