Author: Michelle Johnson

Articles by Michelle Johnson

Gallup Report on Social Media Flawed

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Gallup Report on Social Media Flawed

Gallup, the research company renowned for polling U.S. consumers, was recently criticized for reporting on the “State of American...

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MarketingCharts Debrief on How to Reach Baby Boomers

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MarketingCharts Debrief on How to Reach Baby Boomers

To prepare their latest debrief, MarketingCharts collaborated with Experian Marketing Services, Survey Monkey and other data providers to compile...

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Women Entrepreneurs Optimistic About the Future

Local Marketing

Women Entrepreneurs Optimistic About the Future

In their recent report, Bank of America found that small business owners, especially women, are optimistic about the future....

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Inaugural Facebook “Fit” Boot Camp a Well-Attended Success

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Inaugural Facebook “Fit” Boot Camp a Well-Attended Success

The first Facebook “Fit” for Small Business officially kicked off earlier this week in New York City. The event...

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Recent Survey Shows Most Customers Still Prefer Live Help

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Recent Survey Shows Most Customers Still Prefer Live Help

A recent global survey of 1,207 consumers aged 18-65 conducted by NICE Systems, a company specializing in customer interaction...

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The Impact of Mobile on Marketing

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The Impact of Mobile on Marketing

In today’s fast-paced, always-on society, consumers are relying on their mobile devices more than ever. In fact, according to...

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Marketers Including Mobile in Digital Advertising Budgets

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Marketers Including Mobile in Digital Advertising Budgets

Boosted by an economy in recovery from the recession and digitally engaged consumers expecting a seamless shopping experience across...

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Store Brands Rival Name Brands Even After Recession

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Store Brands Rival Name Brands Even After Recession

In a recent study of 4,025 American adults, Deloitte found that consumers are becoming less brand loyal than they...

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33% of Microbusiness Owners Need Second Jobs in the Beginning

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33% of Microbusiness Owners Need Second Jobs in the Beginning

From SBA.gov: Official Definition – Advocate groups typically define a microbusiness as an organization with fewer than five employees, small enough...

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Women Entrepreneurs  Optimistic About the Future of Their Businesses

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Women Entrepreneurs Optimistic About the Future of Their Businesses

According to the 2014 State of Women-Owned Businesses Report, an annual survey commissioned by the National Association of Women...

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U.S. Small Business Borrowing Hit Five-Month Low in February

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U.S. Small Business Borrowing Hit Five-Month Low in February

According to the Thomson Reuters/PayNet Small Business Lending Index, borrowing by U.S. small businesses fell to 110.5 in February...

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Mompreneur Facebook Businesses on the Rise

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Mompreneur Facebook Businesses on the Rise

More and more mothers of young children are running successful businesses on Facebook. It’s no wonder since, according to...

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Patent Trolls and How They are Affecting Main Street

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Patent Trolls and How They are Affecting Main Street

During the South by Southwest music, film and interactive conference and festival in Austin, Texas last week, a group...

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What is the Future of Retail?

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What is the Future of Retail?

In its 2014 Future of Retail Study, Walker Sands surveyed 1,046 U.S. consumers to gain an understanding of consumer...

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Small Business Feeling the Cold This Winter

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Small Business Feeling the Cold This Winter

This winter has been rough and not just for businesses that rely on foot traffic. Sales at online-based companies...

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Facebook Tools Aim to Boost Small Business Sales

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Facebook Tools Aim to Boost Small Business Sales

In the past, very few small businesses took advantage of DIY marketing and advertising. Instead they opted for traditional...

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Appliances with Internet Access Vulnerable to Cyber Attacks

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Appliances with Internet Access Vulnerable to Cyber Attacks

According to security company Proofpoint, 750,000 phishing and spam emails were reported from December 23 to January 6. That...

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Sales of Small Firms Predicted to Continue in 2014

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Sales of Small Firms Predicted to Continue in 2014

Although sales at small businesses were down in 2013, sales of small businesses were up by nearly 50 percent...

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10 Regulatory Changes That Could Impact Small Business in 2014

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10 Regulatory Changes That Could Impact Small Business in 2014

There were many legislative and regulatory changes affecting small business that occurred in 2013. To help navigate through all...

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Ten Trends on the Horizon For Small Business in 2014

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Ten Trends on the Horizon For Small Business in 2014

What should small business owners expect in 2014? Although nobody can truly predict the future, we can get a...

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Study Reveals Forward-Thinking Companies Outperform Peers

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Study Reveals Forward-Thinking Companies Outperform Peers

With the arrival of cloud computing and other advances, small businesses now have access to some of the same...

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