Author: Michelle Johnson

Articles by Michelle Johnson

Customer Experience Most Exciting Opportunity for Marketers in 2015

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Customer Experience Most Exciting Opportunity for Marketers in 2015

What do marketers see as the most exciting opportunity in 2015? With all the buzz about the importance of...

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Let Your Fingers Do the Walking Say Home and Trade Services SMBs

Local Marketing

Let Your Fingers Do the Walking Say Home and Trade Services SMBs

New research by BIA/Kelsey shows that small and medium sized businesses (SMBs) in the Home and Trade Services vertical...

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Which Small Business Sectors are the Fastest Growing Today?

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Which Small Business Sectors are the Fastest Growing Today?

Thinking of investing in or starting your own business this year? While most entrepreneurs’ passions fuel their desire to...

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New Debrief Analyzes Why Consumers Open Brand Emails

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New Debrief Analyzes Why Consumers Open Brand Emails

A recent survey by MarketingCharts probed to find out what motivates consumers to open brand emails to get a better...

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Small Business Trends for the New Year

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Small Business Trends for the New Year

What are the most important small business trends entrepreneurs should be on the lookout for in 2015? SmallBizTrends compiled...

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Five Trends in Digital Marketing for 2015

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Five Trends in Digital Marketing for 2015

As a small business owner, what digital marketing should you incorporate into your marketing mix for 2015? A recent...

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SMBs Leveraging Facebook Video Capabilities

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SMBs Leveraging Facebook Video Capabilities

Social media giant Facebook recently reported that video postings by small-to-medium-sized companies (SMBs) has tripled since 2013. In fact,...

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Search Marketing Important to Higher-Spending SMBs

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Search Marketing Important to Higher-Spending SMBs

According to a recent study by BIAKelsey, a research company specializing in the local advertising marketplace, a large majority...

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Skeptical SBOs Rely on Vendor Reviews

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Skeptical SBOs Rely on Vendor Reviews

A September 2014 study by The Alternative Board revealed that 46 percent of small business owners (SBOs) across the...

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Holiday 2014 Spending Expected to Rise Slightly

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Holiday 2014 Spending Expected to Rise Slightly

According to a recent Gallup poll, Americans estimate they will spend around $781 this holiday season. This is a...

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Survey Says Women Respond Positively to “Femvertising”

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Survey Says Women Respond Positively to “Femvertising”

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted...

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The State of Independent Workers in the U.S. Today

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The State of Independent Workers in the U.S. Today

The MBO Partners State of Independence Report was recently released for the fourth consecutive year. The survey examined the...

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The Walmart Effect Now Reaching Beyond the Retail Sector

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The Walmart Effect Now Reaching Beyond the Retail Sector

For most of us who are familiar with the term “the Walmart Effect”, certain images come to mind –...

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How Small Businesses are Using Technology

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How Small Businesses are Using Technology

Recently, Verizon and Small Business Trends conducted a joint survey to see how small businesses are using technology. Although...

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Digital Ad Spending Up 6.2 Percent in Q2

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Digital Ad Spending Up 6.2 Percent in Q2

In their latest study Kantar Media, an advertising and marketing research company, found that online advertising spending in Q2...

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Surveys and Studies Show Trends in Small Business Websites

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Surveys and Studies Show Trends in Small Business Websites

A recent survey by Gallup and Wells Fargo reports that the percentage of small businesses with websites has gone...

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Small Business Owners Hesitant to Hire in Recovering Economy

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Small Business Owners Hesitant to Hire in Recovering Economy

Even with the economy in recovery mode, many small business owners are still hesitant to bring on new employees....

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Facebook’s Impact on Small Business

Local Marketing

Facebook’s Impact on Small Business

In their new study, digital marketing solutions provider G/O Digital polled 1,000 U.S. residents to gauge opinions on social...

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Performance Tops the List of What Users Want in a Website

Local Marketing

Performance Tops the List of What Users Want in a Website

In “The State of the User Experience” report, Limelight Networks surveyed 1,115 consumers from varying demographics and educational backgrounds...

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Small Businesses Confident About 2014 and Beyond

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Small Businesses Confident About 2014 and Beyond

A recent survey of 1,105 small business owners found that they are extremely positive about their ventures and what...

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Recent Debrief Examines the Effectiveness of Advertising Channels

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Recent Debrief Examines the Effectiveness of Advertising Channels

It’s common knowledge nowadays that many marketers are earmarking a portion of their advertising budgets for digital advertising. In...

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