Author: Marion Jacobson

Editor, writer, web developer, SEO expert. It's all about the content with me. Founding editor of this blog. Connect with me on Twitter!

Articles by Marion Jacobson

How Blogging Increases Traffic and Leads [Infographic]

Local Marketing

How Blogging Increases Traffic and Leads [Infographic]

In case you’re wondering if it’s worth the time and effort to have a blog for your business, consider...

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What is Reputation Management?

Reputation

What is Reputation Management?

Reputation management has undergone major changes in the past 5 years. It still means exactly the same thing it...

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Reviewing Reviews [Infographic]

Reputation

Reviewing Reviews [Infographic]

Using data from over 20 respected sources, the folks at PeopleClaim have put together the following infographic on online...

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How to Set Up Google Authorship (And Why)

Blogging

How to Set Up Google Authorship (And Why)

If you publish any content online, Google wants to identify you as the author of what you write, whether...

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Don’t Think You Need a Mobile Website? Think Again

Mobile Marketing

Don’t Think You Need a Mobile Website? Think Again

Just because your website can be viewed on a smartphone doesn’t make it a “mobile” website. It’s great if...

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Google PageRank, Linkbuilding and Your Business

SEO

Google PageRank, Linkbuilding and Your Business

According to ComScore, last month 67.5% of all searches on the Internet in the U.S. were done with Google....

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How to Do Basic Keyword Research

SEO

How to Do Basic Keyword Research

There’s no point writing about stuff on your website or business blog if no one is looking for any...

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The Truth About SEO in 2013

SEO

The Truth About SEO in 2013

Search Engine Optimization and the people who profess to be “experts” at it, still suffer from a sketchy reputation....

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What is a Business Blog?

Blogging

What is a Business Blog?

Assuming you’re not a celebrity, and therefore your business blog isn’t about you personally, there are some things that...

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Running a Small Business from a Smartphone [Infographic]

Mobile Marketing

Running a Small Business from a Smartphone [Infographic]

The folks at Desk by Salesforce say that about a third of small business owners in the United States...

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PayPal Co-founder Launches New Mobile Payment Start-Up

Online Listings

PayPal Co-founder Launches New Mobile Payment Start-Up

The co-founder of online payment company PayPal launched a rival business on Tuesday called Affirm. Max Levchin, who was...

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Narrow Your Niche for the Big Payoff

Business Websites

Narrow Your Niche for the Big Payoff

It’s as true in business as in life: you can’t be all things to all people. Your business is...

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Blog Like a Boss

Blogging

Blog Like a Boss

If you’re blogging for your business, keep in mind that more is more. Don’t do it if you’re not...

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Google Cracking Down on Google+ Local Reviews

Local Marketing

Google Cracking Down on Google+ Local Reviews

Google+ Local (formerly known as Google Places) has become a favorite target for posting fake reviews. For every legitimate...

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What is Duplicate Content?

SEO

What is Duplicate Content?

…and should you be concerned about it on your website or blog? The term “duplicate content” generally refers to...

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Reputation Management Lessons from Lance Armstrong and Arnold Schwarzenegger (and others)

Reputation

Reputation Management Lessons from Lance Armstrong and Arnold Schwarzenegger (and others)

Short of a technology apocalypse, there’s no going back to pre-Internet days when it was so much easier to...

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Nudge is the Future of Marketing

Business Websites

Nudge is the Future of Marketing

“The days of bludgeoning algorithms, networks and people are over. The future of content marketing, SEO and social media...

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Top 3 Questions About Small Business Blogging

Blogging

Top 3 Questions About Small Business Blogging

Most of the businesses we work with have multiple questions about the mechanics of blogging, what content to focus...

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5 Ways to Boost Your Online Influence in 2013

Local Marketing

5 Ways to Boost Your Online Influence in 2013

2012 is winding down, and no matter what your marketing efforts were this year, you undoubtedly had some wins...

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How to Use Twitter for Business

Local Marketing

How to Use Twitter for Business

My last blog post talked about why you should create a Twitter account for your business. You’re building brand...

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Why Use Twitter for Business?

Reputation

Why Use Twitter for Business?

Having difficulty seeing how Twitter could possibly benefit your business? Think only the big brands or celebrities can get...

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