Author: Lauryn Johnson

Articles by Lauryn Johnson

Are you making these 6 common mistakes when building your contact list?

CRM

Are you making these 6 common mistakes when building your contact list?

Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right?...

Read More

INFOGRAPHIC: The Composition of a Loyal Customer in 2017

CRM

INFOGRAPHIC: The Composition of a Loyal Customer in 2017

“Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same...

Read More

A Father’s Day Cheat Sheet for the Local Business Owner

Back Office

A Father’s Day Cheat Sheet for the Local Business Owner

According to the National Retail Federation, Father’s Day spending will hit a record high $15.5 billion this year. Sounds...

Read More

Prepping Your Business Listings in 2017

Google My Business

Prepping Your Business Listings in 2017

Call me Captain Obvious, but customers search for businesses online – they just do. And according to Google, 4...

Read More

Text Message Marketing – A 10-Year Evolution

Mobile Marketing

Text Message Marketing – A 10-Year Evolution

Apple released the first iPhone in the United States. The movie “Spider-Man 3” was one of the biggest box...

Read More

Build Your Contact List on the Down Low

Back Office

Build Your Contact List on the Down Low

Hopefully you have one or two ways you keep in touch with current customers – text messages if you’re...

Read More

A Recipe for the Perfect Testimonial, and How to Bake It

Reputation

A Recipe for the Perfect Testimonial, and How to Bake It

We recently wrote a blog on Social Proof and How to Build Yours. In this blog, we mentioned how...

Read More

Why Marketing Automation is a Fit for the Small Biz Owner

CRM

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

Read More

“Your call may be recorded for quality assurance purposes” – The Value of Call Tracking

Resources

“Your call may be recorded for quality assurance purposes” – The Value of Call Tracking

According to Digital Marketing Depot, when a user hits your landing page, it’s converted to a sale only 2-10% of...

Read More

Push Notifications – 4 Top Marketing Hacks

Mobile Marketing

Push Notifications – 4 Top Marketing Hacks

We’ve become an instant gratification nation. And nothing caters to our desire for instant gratification more than mobile devices,...

Read More

Improving Your Ad Copy – How to Do It, and What It Looks Like

Advertising

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

Read More

The Importance of Social Proof and How to Build Yours

Reputation

The Importance of Social Proof and How to Build Yours

We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases,...

Read More

QUIZ: What type of small business owner are you?

Back Office

QUIZ: What type of small business owner are you?

QUIZ: What type of small business owner are you?

Read More

Demystifying Search Engine Optimization (SEO) in 2017

SEO

Demystifying Search Engine Optimization (SEO) in 2017

Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even...

Read More

What’s in an Eggplant? The Time and Place for Emojis

Mobile Marketing

What’s in an Eggplant? The Time and Place for Emojis

If you’re an avid Facebook user, you noticed an update recently wherein the big FB added “Like,” “Love,” “Haha,”...

Read More

Grow Your Local Business – Achieving Success as an Entrepreneur

Back Office

Grow Your Local Business – Achieving Success as an Entrepreneur

As a local business owner and entrepreneur, you’ve hopefully realized your company’s success isn’t based on achieving every single goal you set...

Read More

Increase Traffic to Your Business Website with Current Customers

Business Websites

Increase Traffic to Your Business Website with Current Customers

You likely have a business website (or know you need a business website) to get found online. Hopefully it’s...

Read More

Frequently Asked Questions – Creating Customer Loyalty

CRM

Frequently Asked Questions – Creating Customer Loyalty

How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline...

Read More

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

Local Marketing

Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials...

Read More

Social Media Basics: Getting Customers to Comment

Social Media

Social Media Basics: Getting Customers to Comment

Anyone with social media knows the anxiety that comes from pressing “Post” and…waiting. Then, when a like or a...

Read More

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Advertising

Leveraging Holidays to Boost Customer Loyalty – a Study on Taco Tuesday

Ever heard of Taco John’s? We don’t mean to insult the chain of Mexican-style fast food joints if you...

Read More

Like what you see?
Get more free content.