Author: Lauryn Johnson

Articles by Lauryn Johnson

[Podcast] Rising Consumer Expectations Are Changing How Small Businesses Work

CRM

[Podcast] Rising Consumer Expectations Are Changing How Small Businesses Work

Are you easy to do business with? It’s a broad, tough question to answer. And compared to the average...

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Reviews are Recommendations on Facebook: What It Means for Small Business

Social Media

Reviews are Recommendations on Facebook: What It Means for Small Business

1.6 billion. That’s the number of consumers around the world who follow or are connected to a small business...

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It’s Time to Pursue a Love Affair with Text Message Marketing

Mobile Marketing

It’s Time to Pursue a Love Affair with Text Message Marketing

If you’re looking for a quick fling, this isn’t it. Successful small businesses are passionate about text message marketing and have...

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Planning for 2020: 4 Steps to Prepare Your Business for the Next Decade

Back Office

Planning for 2020: 4 Steps to Prepare Your Business for the Next Decade

A new year is the perfect time to ditch old habits and think about how you can improve both...

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6 Lessons Santa Can Teach Your Small Business about Marketing

Local Marketing

6 Lessons Santa Can Teach Your Small Business about Marketing

Even if you don’t celebrate Christmas, you can’t miss the popular holiday’s decorations and sounds the moment the last...

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Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Social Media

Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Instagram announced this month that after a small test of removing visible “likes” from public posts, the company will...

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9 Surprising Ways a CRM Can Help Your Small Business

CRM

9 Surprising Ways a CRM Can Help Your Small Business

Hang on to your seats, folks, and take in these startling statistics on customer loyalty, pulled together by our friends...

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The Silent SEO Killer: Site Load Time

Business Websites

The Silent SEO Killer: Site Load Time

Laundry. After a weekend of knocking out chores, running errands, and cleaning the house, it always seems to be...

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Stop Getting Ghosted: Invoicing Mistakes that Are Seriously Costing You

Payments

Stop Getting Ghosted: Invoicing Mistakes that Are Seriously Costing You

Whew! You just finished the day, and you’re proud of a job well done. Time to take a load...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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5 Business Owner Personality Types: What Type of Entrepreneur Are You?

Back Office

5 Business Owner Personality Types: What Type of Entrepreneur Are You?

Ever heard of the Myers-Briggs Type Indicator? Don’t feel bad if you haven’t. It’s a personality “inventory” (aka test…but...

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Uplift Your SEO: 7 Ways to Help Your Moving Company Show Up in Search

Google My Business

Uplift Your SEO: 7 Ways to Help Your Moving Company Show Up in Search

40 million people in the U.S. move from one residence to another every year. But, moving can be one...

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Respond to Negative Reviews Online in 6 Steps

Reputation

Respond to Negative Reviews Online in 6 Steps

When you get a negative review online, it can feel like the worst thing that’s ever happened to your...

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Nervous to Text Your Business Clients? 7 B2B Texting Traps to Avoid

Mobile Marketing

Nervous to Text Your Business Clients? 7 B2B Texting Traps to Avoid

What’s a typical Monday morning like for you? For many business owners, it starts with a quick scroll through...

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Is Google’s Featured Snippet Killing Your Website Traffic?

Business Websites

Is Google’s Featured Snippet Killing Your Website Traffic?

If you’re like many small business owners, you might think your website traffic comes from Google searches for local...

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Top 4 Google SEO Ranking Factors

Mobile Marketing

Top 4 Google SEO Ranking Factors

We’re just halfway through 2019 and Google has already implemented 2 confirmed and 2 unconfirmed updates to their algorithm....

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Are You Afraid of the Dark? What Dark Mode Means to Your Business’s Emails

Email Marketing

Are You Afraid of the Dark? What Dark Mode Means to Your Business’s Emails

Eyes feeling a little tired lately? You’re not alone. About 70% of Americans experience something called “digital eye strain,”...

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5 Ways Smart Business Owners Unplug and Unwind during Summer

Back Office

5 Ways Smart Business Owners Unplug and Unwind during Summer

When you run a small business, it’s easy to feel guilty if you step away for even a second....

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All About that Bounce, ‘bout that Bounce, Your Bounce Rate

Business Websites

All About that Bounce, ‘bout that Bounce, Your Bounce Rate

One of the top questions that leads small business owners to look for marketing help is, “Is my business...

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How Top Roofers Use Business Listings to Cover their Businesses Online

Google My Business

How Top Roofers Use Business Listings to Cover their Businesses Online

The hail storm hits, and you know what every other roofing contractor in your area knows. Busy season just...

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5 Telltale Signs Your Business Website Isn’t Working

Business Websites

5 Telltale Signs Your Business Website Isn’t Working

“What’s the best place to hide a dead body?” “On page 2 of Google’s search results!” Most digital marketers...

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