Author: Laura Monroe

Articles by Laura Monroe

New Report Emphasizes Importance of Social Media for Small Business Marketing

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New Report Emphasizes Importance of Social Media for Small Business Marketing

Californian media company ProMediaAuthority recently released a new report looking at the importance of social media for businesses in...

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Social Media Tools Becoming Critical Component in CRM Packages

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Social Media Tools Becoming Critical Component in CRM Packages

In the small business world, social media marketing has become more important than ever. Recently, eMarketer estimated that there...

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New Etsy Report Reveals Emergence of the Creative Entrepreneur

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New Etsy Report Reveals Emergence of the Creative Entrepreneur

A new report is casting new light on the state of independent and microbusinesses outside the on-demand economy of...

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Congress Extends SBA Loan Limit to a Record $23.5 Billion

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Congress Extends SBA Loan Limit to a Record $23.5 Billion

On Monday, July 27, 2015, the U.S. House of Representatives approved a bill that reinstates the popular government backed...

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New Surveys Demonstrate Power of Email Marketing

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New Surveys Demonstrate Power of Email Marketing

Wasp Barcode recently conducted a survey of 1,000 plus startups and small businesses, covering everything from expected revenue growth...

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New Indicators Point to Twitter’s Power in the Social Media Marketing Space

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New Indicators Point to Twitter’s Power in the Social Media Marketing Space

Social analytics company Simply Measured recently released a benchmark report revealing that Twitter engagement increased by 105 percent year...

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Fiverr Is Driving Hyperspecialization Trend for Small Businesses

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Fiverr Is Driving Hyperspecialization Trend for Small Businesses

Small Business Labs is drawing a strong parallel between the Harvard Business Review’s description of hyperspecialization of jobs (in...

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SBA Advocates for Fair Practices as Communications Industry Continues to Evolve

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SBA Advocates for Fair Practices as Communications Industry Continues to Evolve

The Small Business Association’s Office of Advocacy recently filed a letter with the FCC (Federal Communications Commission) urging the...

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New Survey Shows Mothers Leading the Way in Digital Shopping

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New Survey Shows Mothers Leading the Way in Digital Shopping

A March 2015 research analysis conducted by Experian Marketing Services polled online moms to determine how the Internet and...

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New Survey Reveals Where Local Merchants Need Help with Digital Marketing

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New Survey Reveals Where Local Merchants Need Help with Digital Marketing

A recent survey of over 500 small business owners in the United States was recently conducted by Street Fight...

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According to Study, Social Media Channels Slow to Respond to Customer Inquiries

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According to Study, Social Media Channels Slow to Respond to Customer Inquiries

A recent study conducted by the business consulting firm Northridge Group has revealed that 33 percent of consumers who...

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More and More States Are Passing Crowdfunding Laws Due to SEC Delays on Federal Law

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More and More States Are Passing Crowdfunding Laws Due to SEC Delays on Federal Law

Although the original crowdfunding legislation was signed into law by President Obama in 2012 and named “a potential game...

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Small Business Survey Bodes Well for Small Business Future

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Small Business Survey Bodes Well for Small Business Future

In December 2014, the National Federation of Independent Business released its Small Business Optimism survey, which demonstrated a positive...

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Study Indicates Mobilegeddon Had Minimal Effect

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Study Indicates Mobilegeddon Had Minimal Effect

On April 21, 2015, Google released a significant new ranking algorithm coined Mobilegeddon, which was designed to give a...

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SMBs Digital Marketing Efforts Limited by Lack of Dedicated Marketing Teams and Funds

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SMBs Digital Marketing Efforts Limited by Lack of Dedicated Marketing Teams and Funds

A new research report entitled “Crossing the Digital Divide” interviewed around 600 small and medium business (SMB) owners across...

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Brands and Businesses Are Building Success at Local Levels via Digital Marketing

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Brands and Businesses Are Building Success at Local Levels via Digital Marketing

Although there are an overwhelming number of consumers searching online these days, many local businesses have yet to embrace...

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Almost 75 Percent of Surveyed SMBs Report Using Social Media Marketing

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Almost 75 Percent of Surveyed SMBs Report Using Social Media Marketing

According to recent survey data collected by BIA/Kelsey, 72.2 percent of SMBs (small to medium size businesses) are currently...

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New Forecast Predicts Major Growth for Mobile Advertising by 2019

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New Forecast Predicts Major Growth for Mobile Advertising by 2019

An advanced peek at the forthcoming BIA/Kelsey “U.S. Local Media Forecast 2015 Update,” April 2015, reveals that mobile advertising...

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Drive for $15 Minimum Wage Is Sure to Impact Small Business Bottom Lines

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Drive for $15 Minimum Wage Is Sure to Impact Small Business Bottom Lines

One of the largest wage protests in American history is about to launch, as thousands of fast-food-restaurant and retail...

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Recent Research Shows That Websites Are Most Effective Marketing Tools for SMBs

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Recent Research Shows That Websites Are Most Effective Marketing Tools for SMBs

A March 2015 study by Thrive Analytics has found that small- and medium-size businesses (SMBs) in the United States...

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New Study Reveals Slow Adoption of Mobile Payments by Small Business Owners

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New Study Reveals Slow Adoption of Mobile Payments by Small Business Owners

A recent study by small business network Alignable has revealed that many new business owners have yet to embrace...

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